PHILADELPHIA (WPVI) — Eagles fans looking for a little something to boost their spirits found a welcome distraction Sunday afternoon – in the form of retail therapy at the new fan shop inside a South Philadelphia Target.

The shop drew fans eager to browse team merchandise and show their support despite a challenging stretch for the Eagles.

“I really like it because the Eagles are like my favorite team of all the Philly teams,” said seven-year-old Sawyer Templeton of South Philadelphia.

Shoppers also received fashion tips from Niki Mailata and Brooke Dickerson, who helped fans put together game-day looks.

“Philadelphia fans are just so passionate so it makes all of the events here extremely fun, because people are just very engaged and present in situations, so it’s fun to be a part of,” Dickerson said.

Mailata said she wanted to participate because, “One, I just love fashion but two, I love having a fan shop here locally stationed here in Philadelphia near the stadium and I’m just so excited to help people with their outfits.”

Among those attending was Eagles left tackle Jordan Mailata, who said he was happy to spend the day supporting his wife.

“A new seat for me, a new hat to wear and I’m just sitting here just cheering them on, on the sideline,” Mailata said.

Asked whether it was nice to experience some positive energy after a difficult few weeks for Eagles fans, Mailata said, “It is. It is nice. But there’s nothing like playing in Philly. I love this place.”

Fans expressed optimism about the team’s upcoming game.

“Yeah, they’ve lost the past four Sundays in a row, but I think tomorrow night we turn everything around and we beat Dallas,” said Kevin O’Donnell of South Philadelphia.

Templeton also predicted an Eagles victory.

“Hmm, probably the Cowboys will cheat but the Eagles will probably win,” he said. “Cheaters don’t win.”

The fan shop is expected to remain a permanent fixture inside the South Philadelphia Target. According to organizers, it will carry merchandise for all of Philadelphia’s major sports teams year-round.

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