“I said to the chairman ‘we need to jump on this because if we don’t then someone else will’.”

Shortly afterwards, the Citizens added Thai red curry, noodles, spring rolls, pak choi and chicken balls – all served in a pizza box – to the matchday menu at £10.

A picture of the food, cooked by chairman Martin Law, received more than 20,000 likes, and is now on sale at every home game at Reading City’s Rivermoor Stadium.

“A lot of people hadn’t heard of Reading City before all this happened,” said Simon Johnson, manager of the Combined Counties League club, who are at Royal Wootton Bassett Town in the FA Cup preliminary round on Saturday.