A longtime real estate company with deep roots in the region is expanding its presence in Erie County with a new location in Millcreek, focused on supporting the professionals who help people buy and sell homes.
Inside the new office, images of Erie play across a screen as owner and broker Bill Soffel reflects on the community that has become an important part of his company’s growth. Soffel leads ERA Team VP Real Estate, a full-service brokerage that has steadily expanded across Western New York and into Pennsylvania, including Warren and Bradford counties.
The company celebrated the opening of its Millcreek office with a ribbon-cutting ceremony in September 2026. While many real estate offices center their operations on listing and selling properties, the Millcreek location has a different primary mission: providing agents with the resources, training, and support they need to better serve clients throughout the home buying and selling process.
Leading the local effort is Adell Lane, founding agent and team lead for the VP Team. The office currently includes about six agents, with plans to continue growing its presence in the Erie market.
The company’s roots trace back to the vacation home market around Chautauqua Lake in New York. Over the years, that focus has expanded into residential real estate throughout the region, while also supporting a smaller commercial division.
Company leaders say their approach is built around a set of core values prominently displayed throughout the office. They believe that by focusing on supporting agents, fostering strong relationships, and emphasizing professionalism, success naturally follows.
An additional resource available to agents is an on-site marketing manager who helps team members build their brands and grow their businesses. Team leaders say that support, combined with a culture centered on family connections and community outreach, helps set the organization apart.
As ERA Team VP Real Estate continues to expand throughout the region, company officials say the Millcreek office represents more than just a new location. They see it as an investment in local agents, local families, and the communities they serve.
More about ERA Team VP Real Estate can be found online here.