MUHLENBERG TWP., Pa. – A Burger King in Muhlenberg Township has a sizzling new look.
A ribbon cutting took place at the newly remodeled Burger King on North Fifth Street Highway today.
The Home of the Whopper now has the chain’s new “sizzle design.”
That means there’s a digital focus with kiosks for orders, delivery and mobile pick-up areas, and an enhanced drive through.
There’s also the “King Booth” for large groups and a “Crown Wall” for photos.
“Burger King is on a mission to become 85 to 90% modern image by 2028, and so this was one restaurant opportunity we saw to bring up to modern image and really give back to the local community and welcome wonderful guests to this Burger King restaurant,” said franchise business partner Jessica Fisher.
Burger King unveiled the “sizzle” concept in 2023 as part of a $400-million-dollar upgrade plan.