A historic Bethlehem jewelry store will celebrate its 95th birthday with free champagne, free jewelry cleaning and other giveaways this month.
Musselman Jewelers will host two customer appreciation events 11 a.m. to 4 p.m. Saturday and again Nov. 22 at 420 Main St. in Bethlehem, a news release announced.
The store offers jewelry cleaning and repairs, custom designs and pieces such as rings, earrings, bracelets, necklaces and watches. Its brands include Belair, CrownRing, Noam Carver and Jabel.
Claude Musselman opened the store at 550 Main St. in 1930, said current owner Thomas Anderko, a lifelong Bethlehem resident and former member of the board of directors for the Downtown Bethlehem Association.
Joseph and Patricia Sullivan owned the store by 2000, the same year that the retired Anderko joined as an office manager.
Anderko previously worked with Joseph Sullivan in the consulting business Knightsbridge, and learned more of the jewelry world by working part time with his friend Joyce Welken at her former Bixler’s jewelry store at the Village West shopping center in South Whitehall Township.
He became the owner of Musselman in 2007 with the Sullivans’ retirement.
“I thought it would be fun to do something like that,” Anderko said.
When asked of what he enjoyed about jewelry, Anderko thought of his wife Reana, whom he thanked for her support with the business.
“I always bought my wife jewelry from the time we started dating,” he said. “I just like designing and making people happy when they get something, especially engagement rings. The girls will come back in the store and say how beautiful the ring is, thanking the staff and everything [for] helping that individual through that process. So I think that it’s the end result of selling a piece and making people happy.”
He also recognized the store’s staff for getting Musselman this far.
“Teamwork is the first step,” Anderko said. “That everyone works together to make life easier for everyone else. And our merchandise is more unique than other stores in the valley.”
The store is open 10 a.m. to 5 p.m. Tuesday through Saturday. Anderko said that from around the first week of December to Christmas, those hours will extend to all week and to closing most likely at 7 p.m.
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Musselman Jewelers, seen here Wednesday, Nov. 12, 2025, at its Bethlehem location, is celebrating its 95th anniversary this year. (Amy Shortell/The Morning Call)
Musselman Jewelers, seen here Wednesday, Nov. 12, 2025, at its Bethlehem location, is celebrating its 95th anniversary this year. (Amy Shortell/The Morning Call)
Thomas Anderko, owner of Musselman Jewelers, stands Wednesday, Nov. 12, 2025, in the showrooms of the business in Bethlehem.(Amy Shortell/The Morning Call)
Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
Thomas Anderko, owner of Musselman Jewelers, stands Wednesday, Nov. 12, 2025, in the showrooms of the business in Bethlehem.(Amy Shortell/The Morning Call)
Thomas Anderko, owner of Musselman Jewelers, stands Wednesday, Nov. 12, 2025, in the showrooms of the business in Bethlehem.(Amy Shortell/The Morning Call)
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Jewelry for sale is on display Wednesday, Nov. 12, 2025 at Musselman Jewelers in Bethlehem. The store is celebrating its 95th anniversary this year.(Amy Shortell/The Morning Call)
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Lehigh Valley retail and restaurant news in brief
The Palestinian-cuisine restaurant Ayat has permanently closed at 1243 W. Tilghman St. in Allentown.
Jennifer’s Unique Boutique will hold its last day on Dec. 24 at the Lehigh Valley Mall in Whitehall Township. It will reopen in mid-January or early February at 16 N. Whiteoak St. in Kutztown.
Mama B Resale Boutique held a grand reopening Saturday at 107 N. Seventh St. in Allentown. Tonya Johnson, the mother of Philadelphia Eagles running back and Whitehall High School alumnus Saquon Barkley, first opened the store in March at 416 E. Fourth St. in Bethlehem.
Spice Route has opened at 845 Linden St. in Allentown, replacing the Crispy Halal restaurant that opened in late 2024. It offers paneer tikka, bhajia, Kung Pao chicken, fried rice, noodles, shrimp, curry, lamb, goat and desserts.
Pie + Tart held a soft opening Wednesday at 349 Northampton St. in Easton after relocating from 444 Northampton St. Alongside serving dishes like pies and quiche, the new location is larger and offers indoor and outdoor seating, a retail area for baking pies at home and a play area for children.
Following its soft opening on Oct. 1, the gym Asylum Fitness will hold a grand opening and ribbon cutting at 10 a.m. on Dec. 6 at 2920 Easton Ave., Suite 5, in Bethlehem Township, a news release announced.
The hot dog vendor Rod’s Dogs will reopen in a few weeks at the Easton Public Market in Easton, a news release announced, after it closed in late September.
Palmer Township resident Jack Wallaesa, the great-nephew of the Major League Baseball shortstop of the same name, is the new owner.
“Rod’s Dogs has always been about good food, good people and community pride,” he said in the release. “All the classics will remain — we’re simply keeping the legacy alive.”
Jared Mast, the executive director of the Greater Easton Development Partnership that runs the market, said in the release, “Rod’s Dogs has been a customer favorite at the Easton Public Market. We’re thrilled to see Jack take the helm. His connection to the community and commitment to Easton make him the right fit to lead Rod’s Dogs into its next chapter.”
Retail Watch is a weekly column covering retail and restaurant news in the Lehigh Valley. Have a question, tip, or want to see something in the area? Contact retail reporter Graysen Golter at retailwatch@mcall.com.