SALISBURY TWP., Pa. – Fans of the Baconator, Dave’s Triple and Frosty have one less restaurant to visit in the Lehigh Valley.
A location of Wendy’s, the fast-food chain known for its made-to-order square hamburgers, has closed at 3390 Lehigh St. in Salisbury Township.
A Wendy’s restaurant has closed at 3390 Lehigh St. in Salisbury Township.
A Wendy’s spokesperson did not immediately return a message seeking more information, including a reason for the restaurant’s closure.
Signage on the restaurant’s door and drive-thru window notes that the location is closed and advises customers to visit a nearby Wendy’s location at 1980 S. Fourth St. in Allentown.
Additional signage indicates that the 3,100-square-foot, quick-service restaurant building is available for lease.
Earlier this month, Wendy’s said it intends to close hundreds of U.S. restaurants in the coming months as revenue and profits drop, with the company citing cutbacks by lower-income consumers that it expects will continue through the end of the year, according to a CBS News article.
On an investor call, Ken Cook, Wendy’s interim CEO, didn’t detail the precise number or locations of restaurants that it plans to close, but he noted that a “mid-single digit percentage” of its more than 6,000 U.S. locations, or approximately 300 restaurants, could shutter, the article states.
A Wendy’s restaurant has closed at 3390 Lehigh St. in Salisbury Township.
Cook added that closures of underperforming restaurants are expected to boost traffic and profitability at remaining Wendy’s locations, according to the report.
Wendy’s, founded in 1969 by Dave Thomas in Columbus, Ohio, is best known for its made-to-order square hamburgers using fresh, never-frozen beef, freshly-prepared salads with hand-chopped lettuce, and other signature items like chili, baked potatoes and the Frosty dessert, according to a corporate overview.
Breakfast options, including the Breakfast Baconator, homestyle French toast sticks and various egg and cheese breakfast sandwiches on biscuits, croissants and English muffins, are available in the morning.
“Dave built his business on the premise, “Quality is our Recipe,” which remains the guidepost of the Wendy’s system,” the overview continues.
Wendy’s and its franchisees employ hundreds of thousands of people at approximately 7,000 restaurants worldwide.
On Nov. 7, The Wendy’s Company announced unaudited third quarter 2025 results, which included global systemwide sales of $3.5 billion, a decrease of 2.6%.
The company opened 54 new restaurants, bringing total additions to 172 through the end of the third quarter.
A Wendy’s restaurant opened earlier this fall in Greenwich Township, N.J.
“Third quarter results were in line with our expectations, reflecting continued strength in our international business with 8.6% systemwide sales growth, the addition of 54 new restaurants globally and adjusted EBITDA growth,” Cook said.
“In the U.S. our actions to drive operational excellence at Company-operated restaurants are delivering meaningful results. Comparable sales at Company-operated restaurants outperformed the system by 4% during the third quarter and a renewed focus on execution resulted in the successful launch of our new chicken tenders. We also launched Project Fresh, a comprehensive turnaround plan structured around brand revitalization, operational excellence, system optimization and capital allocation. We are acting with urgency to execute the operational and brand initiatives to drive AUV growth in the U.S., creating value for our franchisees and shareholders.”
More than a dozen Wendy’s locations operate throughout the Lehigh Valley region.
Earlier this fall, new Wendy’s restaurants at 30 Stonegate Drive in Allen Township and 1500 West Ave. in Greenwich Township, N.J.