WHITEHALL TWP., Pa. – A rural lifestyle retailer is growing its footprint in the Lehigh Valley. 

Tractor Supply Company — serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living “life out here” — is planning to open a new store at 3581 W. Columbia St. in Whitehall Township.

The new store will be located just off MacArthur Road (Route 145), near Weis Markets.

A soft opening will be held on Jan. 3, and a grand opening will be held on Jan. 10, a Tractor Supply Company spokesperson said.

Special features of the new location will include a pet wash, garden center and feed center, the spokesperson said.

“The new store will provide about 15 new jobs to the area, with at least half of those being full time positions,” the spokesperson said. “Anyone interested in applying for a position can visit www.TractorSupply.com/careers.”

The first Tractor Supply store opened in 1940 in Minot, North Dakota, according to the company’s website.

As of Sept. 27, Tractor Supply Company operated 2,364 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. Net sales in 2024 totaled nearly $14.9 billion.

The new Whitehall store will supplement three other Lehigh Valley locations in Wind Gap, Lower Nazareth Township and Upper Macungie Township.

More than a dozen other locations operate in surrounding counties, including Berks, Bucks, Carbon, Monroe, Montgomery and Schuylkill.

Tractor Supply Company stores are located primarily in towns outlying major metropolitan markets and in rural communities, according to the company’s website. The typical Tractor Supply store has about 15,500 square feet of selling space inside, with a similar amount of outside space.

Customers can shop items necessary to maintain their farms, ranches, homes and animals.

Products include clothing, equine and pet supplies, tractor/trailer parts and accessories, lawn and garden supplies, sprinkler/irrigation part, power tools, fencing, welding and pump supplies and riding mowers, among other items.

“As the inventors of the ‘do it yourself’ trend, our customers handle practically every chore themselves, from repairing wells to building fences, welding gates together, constructing feed bins, taking care of livestock and pets, repairing tractors and trucks and building trailers for hauling,” a message on the business’ website reads.