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Berk’s County pretzel and snack manufacturer, Unique Snacks, is giving its product line a new look.
The nationally available snack brand has unveiled a new brand identity that features bright colors, a fresh logo and a new tagline, “Daringly Different.”
Beginning in January, consumers will see the new branding appearing on store shelves.
“Our Daringly Different branding celebrates our unwavering, century-long commitment to crafting premium, better-for-you snacks with higher quality ingredients and unmatched flavor in every bite,” said Justin Spannuth, COO at Unique Snacks. “While the packaging is getting a sharp, modern refresh, the heart of the brand remains exactly the same: deep baked-in flavor and superior crunch our loyal customers love and the competition envies.”
Spannuth said the plan is to transform the company’s market position from a respected brand into a dynamic, forward-looking leader.
The clean, modern design was developed to provide a visual cue that emphasizes the simplicity of ingredients and the authenticity of every snack to attract new customers.
He said the distinctive designs will also create a unified and consistent platform for future portfolio innovation and growth as the company expands its offerings and builds on its position in the “better-for-you” snack category.
“A successful rebrand must always be authentic,” Spannuth said. “The only thing left unchanged is our continued commitment to providing customers with the most flavorful, premium snacks. Delivering on this commitment will position Unique Snacks for another century of growth.”