Erie County Legislator Lindsay Lorigo has introduced a new local law that would require businesses collecting biometric data from customers to disclose that they are doing so.

This comes after Wegmans said it deployed cameras equipped with facial recognition technology at select stores. Wegmans says it doesn’t collect other biometric data and disposes of the images and video after security purposes are fulfilled. 

The proposed Customer Biometric Privacy Act states that any business collecting biometric information would be required to post clear and conspicuous signage at all public entrances, notifying customers that the technology is in use. The legislation would also prohibit businesses from selling, leasing, trading, or otherwise profiting from customers’ biometric data.

“This proposal isn’t about stopping technology — it’s about transparency,” Lorigo said. “Every day we choose to opt in when we share personal information through our phones or apps. When biometric data is being collected in a store, customers should have that same awareness. If a business is collecting biometric data, customers deserve to know. This proposal is about transparency and giving people basic awareness when their personal information is being captured.”

The proposal would require reasonable security measures to protect biometric information from unauthorized access or disclosure.

The proposed Customer Biometric Privacy Act would take effect 90 days after filing with the Office of the Secretary of State, if adopted.