philadelphia-art-museum-rebrand-marketing-paul-dien-resignation - Pennsylvania News Beep

Signage at the east entrance to the Philadelphia Museum of Art Monday, Oct. 6, 2025, now called the Philadelphia Art Museum, or PhAM. The rebranding is part of changes in both style and substance as the city's encyclopedic museum aims to be more accessible to regular folks and revive attendance, which is still far below pre-pandemic levels.

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Philadelphia Art Museum parts ways with Paul Dien, the marketing executive who oversaw the controversial rebrand

January 21, 2026

The Philadelphia Art Museum has parted ways with the marketing executive who oversaw the museum’s controversial rebranding campaign.…