When Lauren Farrell, \u201813, took her first shot of Fireball in college, she thought it tasted like the Big Red chewing gum \u2014 the kind her grandfather always kept in his candy drawer. She wondered if she could create an alcohol that tasted like another candy he stored there: Juicy Fruit.\u00a0<\/p>\n
As a senior at Lehigh, Farrell wanted her brand to appeal to young people like herself. She began playing with a double entendre that would, eight years later, become the name of her vodka.\u00a0<\/p>\n
\u201cI took pen to paper and I realized how I could spell it,\u201d she said. \u201cI\u2019d spell it J-O-O-I-C-Y, and it was like little boobies.\u201d<\/p>\n
The idea was shelved until 2020, when Farrell revisited it and launched I\u2019m Thirsty LLC.<\/p>\n
Now packaged in a slim, clear bottle featuring a female figure, the gluten-free vodka is sold in stores in New Jersey and online in 47 states.\u00a0<\/p>\n
The product is made in small batches in Fort Pierce, Fla, from non-GMO corn. It\u2019s charcoal-filtered six times to increase purity and produce a smoother, slightly sweeter taste than other spirits.<\/p>\n
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Lauren Farrell is pictured posing with one of her company\u2019s vodka bottles, which depicts a female figure. The company donates 10% of its revenue to Move Over Breast Cancer, a nonprofit founded by Paula Flory, \u201885. (Courtesy of Lauren Farrell)<\/p>\n
Farrell said her interest in launching a business took shape while she was a student in Professor Pasquale Costa\u2019s Entrepreneurship 101 course.<\/p>\n
\u201cEntrepreneurship was the marriage of business and creativity, something I had always loved and done innately as a kid,\u201d she said. \u201cI just didn\u2019t know it was called entrepreneurship.\u201d<\/p>\n
She said Lehigh also emphasized the importance of understanding a target market when developing a product.<\/p>\n
Farrell\u2019s first venture after graduating was a stadium-approved wrist wallet, created after she noticed a lack of handbags designed for fans who value both fashion and sports.\u00a0<\/p>\n
When designing the bag, Farrell surveyed potential customers, asking whether they preferred\u00a0 magnetic closures or zippers, and crossbody straps or shoulder bags.\u00a0<\/p>\n
\u201cThere\u2019s so much power in talking to your target markets,\u201d Farrell said. \u201cYou talk to them for enough time, and you instantly know.\u201d\u00a0<\/p>\n
Farrell said donating to breast cancer causes was a natural fit for the brand and led her to partner with Move Over Breast Cancer, a nonprofit founded by Paula Flory, \u201885. Ten percent of Jooicy Tits\u2019 profits are donated to Move Over Breast Cancer.\u00a0<\/p>\n
The organization provides a mobile resource lounge and salon that travels directly to patients\u2019 homes.\u00a0<\/p>\n
The two met through a mutual friend with breast cancer, who believed a partnership would be mutually beneficial.\u00a0<\/p>\n
\u201c(Farrell) has just been so amazing because she really gets what we\u2019re doing (with) Move Over Breast Cancer,\u201d Flory said. \u201cShe\u2019s supporting me more than I\u2019m supporting her.\u201d<\/p>\n
Flory was diagnosed with stage 3 locally advanced breast cancer in 2011. She said the diagnosis felt like \u201cgetting hit by a train,\u201d but she pushed forward for her family and to inspire others.\u00a0<\/p>\n
After leaving her job in 2020, Flory spent a year and a half fundraising. In June 2021, she began traveling to women\u2019s homes in her \u201cGlam Van,\u201d fitting them for bras and teaching them how to tie head scarves.\u00a0<\/p>\n
\u201cI realized that maybe I was going through this experience for a greater purpose,\u201d she said. \u201cSo I could actually help people not feel so alone in the experience.\u201d\u00a0<\/p>\n
Flory said Farrell regularly sponsors and attends the nonprofit\u2019s golf events, helping to expand its reach.\u00a0<\/p>\n
Susan Mullarkey, a customer and breast cancer survivor, said she was enthusiastic about Farrell\u2019s shift from handbags to vodka and supported the brand\u2019s mission.\u00a0<\/p>\n
\u201cShe\u2019s a powerful woman,\u201d Mullarkey said. \u201cIn the future, she\u2019s going to be one of (those) women that make a statement for other upcoming entrepreneurs.\u201d\u00a0<\/p>\n
Farrell said entrepreneurship can be challenging, particularly when competing with large,\u00a0 established companies.<\/p>\n
She said branded bar mats were sometimes thrown away by bar staff who mistook them for trash \u2014 a costly loss for a small business.\u00a0<\/p>\n
\u201cYou can cross your T\u2019s and dot your I\u2019s and do everything right, but something is always going to go wrong,\u201d Farrell said.<\/p>\n
While people may laugh at the name or packaging, they respond strongly to the company\u2019s mission.\u00a0<\/p>\n
Farrell hopes Jooicy Tits will become an international brand, allowing her to give back to Lehigh, where she discovered her passion for entrepreneurship.<\/p>\n
Mullarkey said that goal is realistic.\u00a0\u00a0<\/p>\n
\u201cIt\u2019s not going to be Tito\u2019s anymore,\u201d she said. \u201cIt\u2019s going to be Tits.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"When Lauren Farrell, \u201813, took her first shot of Fireball in college, she thought it tasted like the…\n","protected":false},"author":2,"featured_media":100083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154],"class_list":{"0":"post-100082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bethlehem","8":"tag-bethlehem","9":"tag-bethlehem-headlines","10":"tag-bethlehem-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/100082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=100082"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/100082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/100083"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=100082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=100082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=100082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}