Philadelphia, February 4, 2026 \u2013 Philadelphia\u2019s art museum will update its recent brand changes by returning the name of the institution to \u201cPhiladelphia Museum of Art,\u201d while retaining the griffin logo and brand identity that were introduced in recent months. These changes reflect the recommendations of an interdisciplinary task force of museum trustees and staff, which examined the process and rollout of the rebrand, and commissioned surveys of museum staff, trustees, members, and the Philadelphia-area public. The museum\u2019s board of trustees voted unanimously to embrace this move in a special meeting this afternoon.\u00a0<\/p>\n
\u201cAn essential part of brand stewardship is innovating, and also listening,\u201d said Daniel Weiss, George D. Widener Director and CEO of the Philadelphia Museum of Art. \u201cThe new logo, with the griffin, is a bold, yet historical approach that we are heartened to see is being embraced by the public. Returning to the name that is beloved by staff, trustees, and members is an important gesture. We now have a system that our entire community can rally around\u2014so we can dedicate ourselves to the important opportunities of our mission.\u201d<\/p>\n
The brand updates will be introduced incrementally over the coming weeks. An updated griffin logo will use the \u201cPhiladelphia Museum of Art\u201d name, as will an updated wordmark. The museum\u2019s URL, its email addresses, and its social channels will return to \u201cphilamuseum.\u201d The PhAM acronym will no longer be used.<\/p>\n
Survey findings reflected a strong preference among staff and trustees to return to the prior name, and equally strong views from the public perceiving the griffin logo as a bold symbol that encourages engagement with the museum.<\/p>\n
\u201cThe board of trustees fully supports these updates and voted unanimously to embrace the task force\u2019s recommendations,\u201d says Ellen Caplan, chair of the museum\u2019s board. \u201cDan and the entire team have quickly and importantly found a way to embrace the heritage of the museum, and provide a platform to widen our audience.\u201d<\/p>\n
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