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Pennsylvania<\/a>\u00a0is launching tourism<\/a>\u202fcampaigns to\u00a0welcome\u202fdiverse\u00a0travelers\u00a0and grow\u00a0the state\u2019s\u202ftourism\u202feconomy.\u00a0\n<\/p>\n The\u00a0new marketing\u00a0campaigns highlight Pennsylvania as a destination of choice for Black<\/a>, Hispanic<\/a>, and LGBTQ<\/a>+ tourists.\u00a0In 2024, the\u202ftourism\u202findustry in\u00a0Pennsylvania\u00a0generated\u00a0$83.9 billion\u00a0in economic impact, supported 514,261 jobs, contributed\u00a0$5 billion\u00a0in state and local taxes, and welcomed 201.6 million visitors.\u00a0\n<\/p>\n As tourism\u202fis a key economic driver,\u00a0the\u202fPennsylvania\u202fTourism\u202fOffice\u202flaunched marketing campaigns to celebrate, welcome, and connect with the increasingly\u202fdiverse\u202fcommunity of visitors to the\u00a0commonwealth.\u00a0The Shapiro Administration<\/a>\u00a0is\u00a0inviting\u00a0visitors\u00a0to celebrate the state\u2019s\u00a0culture, communities, and hospitality.\u00a0<\/p>\n \u201cPennsylvania is a place where everyone should feel welcome to explore, connect, and create lasting memories,\u201d Anne Ryan, Deputy Secretary of\u202fTourism, said in a statement. \u201cThese new campaigns are about more than marketing \u2014 they reflect the Shapiro Administration\u2019s commitment to ensuring travelers from all backgrounds see themselves in our stories and experiences. By celebrating the diversity of our visitors,\u00a0we\u2019re\u00a0showcasing\u00a0what truly makes Pennsylvania special: the people and communities that open their doors and hearts to the world.\u201d\u00a0\n<\/p>\n Developed with\u00a0the\u00a0Mendoza Group<\/a> and Miles Partnership<\/a>, the development of these campaigns was data-informed by original research and backed by findings gained\u00a0through focus groups featuring Pennsylvanians\u202ffrom\u202fthese communities.\n<\/p>\n The three campaigns include:\u00a0<\/p>\n \u201cYou Do You\u201d\u00a0\u2013\u202fAccording to a release, the Black community\u00a0isn\u2019t\u00a0defined by one story \u2014 and neither is Pennsylvania. With its new You Do You campaign, Visit PA is empowering Black travelers to experience the\u00a0commonwealth on their own terms.\u00a0<\/p>\n \u201cVisita Para\u201d \u2013Per the release, this campaign features a novel visual structure that speaks to the diversity of Hispanic culture without excluding anyone. Visita Para connects Spanish speakers and non-Spanish speakers within and outside the Hispanic culture. The tagline, \u201cVisita Para,\u201d translates to \u2018visit for,\u2019 allowing travelers to connect with the many reasons to travel across Pennsylvania.\u202f\u00a0<\/p>\n \u201cSorry Not Sorry\u201d\u00a0\u2013\u202fPennsylvania unapologetically supports authenticity, self-expression, and LGBTQ+ pride.\u00a0Per the release, by embracing boldness and rejecting conformity, the campaign highlights the people, places, and experiences that make\u00a0Pennsylvania\u00a0a haven for those living life on their own terms.<\/p>\n To support the launch of these campaigns, Visit PA engaged with attendees of events across the commonwealth, including the Out Fest and Latino Ball in Harrisburg and OURfest and the 8 Seconds Rodeo in Philadelphia. \u00a0\n<\/p>\n \u201cPennsylvania welcomes the world \u2014 and that means every traveler,\u201d said Ryan. \u201cOur new campaigns spotlight the diversity of visitors who make our state such a vibrant place to explore.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article Pennsylvania\u00a0is launching tourism\u202fcampaigns to\u00a0welcome\u202fdiverse\u00a0travelers\u00a0and grow\u00a0the state\u2019s\u202ftourism\u202feconomy.\u00a0 The\u00a0new marketing\u00a0campaigns highlight Pennsylvania as a destination of…\n","protected":false},"author":2,"featured_media":11430,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4029,60,744,8986,8987,8988,8989,28,30,29,8990,8991,7803,62],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pennsylvania","tag-black","tag-business","tag-government","tag-hispanic","tag-lgbtq","tag-mendoza-group","tag-miles-partnership","tag-pennsylvania","tag-pennsylvania-headlines","tag-pennsylvania-news","tag-pennsylvania-tourism-office","tag-shapiro-administration","tag-tourism","tag-workforce"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/11429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=11429"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/11429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/11430"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=11429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=11429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=11429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}