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Kate\u2019s Real Food, the Pennsylvania-based maker of organic energy, protein, and mini bars, is expanding into South Korea for the first time through a new partnership with Coupang, one of the fastest-growing retailers and U.S. tech companies in the world. After partnering with Coupang, sales of Healthy Origins’ portfolio of products on the site have increased more than 50% year-over-year, and the company is further expanding by also selling in Taiwan.
Healthy Origins provides customers with health supplements with the highest quality ingredients from the most reputable suppliers in the world at affordable prices.
Kate\u2019s Real Food makes organic energy, protein, and mini bars that fuel adventure.
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PITTSBURGH, February 17, 2026–(BUSINESS WIRE<\/a>)–Two Pennsylvania businesses are finding new opportunities to expand into overseas markets with help from Coupang<\/a>, a U.S.-technology and Fortune 150 company that helps American companies export their goods to South Korea, Taiwan and other international markets.<\/p>\n Kate\u2019s Real Food<\/a> and Healthy Origins<\/a> \u2014 two health-oriented businesses with operations in western Pennsylvania \u2014 are now both selling their products to new customers in Asia, creating business growth opportunities far beyond their local and national markets.<\/p>\n “At Coupang, we\u2019re proud to help thousands of American small and medium-sized businesses, agricultural producers, and larger brands sell their goods to customers around the world,” said Coupang vice president Bill Anaya. “We\u2019ve built an innovative, AI-driven export engine that enables great American entrepreneurs \u2014 like those who created Kate\u2019s Real Food and Healthy Origins \u2014 to expand their horizons, find new revenue abroad and keep growing their local teams.”<\/p>\n Kate\u2019s Real Food launches in South Korea with Coupang<\/p>\n Kate\u2019s Real Food, the Pennsylvania-based maker of organic energy, protein, and mini bars, is expanding into South Korea for the first time through a new partnership with Coupang, one of the fastest-growing retailers and U.S. tech companies in the world. The collaboration brings Kate\u2019s natural-ingredient, adventure-ready bars to new consumers in South Korea, where Coupang serves one out of every two Koreans.<\/p>\n “As a brand built on organic ingredients and real food you can recognize, we\u2019ve seen a clear shift in what people expect from the food they choose,” said Mark Thaler, Executive Vice President of Sales for Kate\u2019s Real Food. “Our partnership with Coupang allows us to meet that demand in South Korea, introducing Kate\u2019s to new customers without compromising what makes our snack bars different.”<\/p>\n Healthy Origins reaches a global customer base with help from Coupang<\/p>\n Healthy Origins is a family-owned business where two sons are carrying on their father\u2019s proud legacy of promoting holistic well-being. The heart of their operations is in Morgan, Pennsylvania \u2013 just outside Pittsburgh \u2013 where 24 employees share a passion for creating products that make a difference in everyday lives. Now, after partnering with Coupang, sales of their portfolio of products on the site have increased more than 50% year-over-year, and the company is further expanding by also selling in Taiwan.<\/p>\n Twenty years after founding Healthy Origins, co-owners Matt and Bret Eby began thinking about reaching customers abroad and found their products were met with enthusiasm. After partnering with different distributors, Healthy Origins connected with Coupang, citing the following advantages:<\/p>\n “Access to a new customer base \u2014 Coupang has helped us reach shoppers we wouldn\u2019t have been able to connect with otherwise.”<\/p>\n “Streamlined logistics and support \u2014 Their format, systems and wonderful employees make order fulfillment and customer service more efficient, which has been a huge plus.”<\/p>\n “Collaborative partnership \u2014 We\u2019ve felt supported throughout our journey. The Coupang team has been responsive and proactive, making it feel like a true partnership rather than just being part of a service.”<\/p>\n U.S. sellers simply ship their products to one of Coupang\u2019s U.S. logistics facilities, and Coupang\u2019s world-class logistics teams receive, store, pick, pack, and ship directly to customers in Korea.<\/p>\n “Partnering with Coupang has been a significant step forward for our business,” said Bret Eby, CEO of Healthy Origins. “Coupang makes it easier to deliver a great shopping experience, and we\u2019ve appreciated the collaboration and support throughout the process. Its scale, efficiency, and consumer reach in Korea are unmatched, and launching on Coupang allowed us to elevate our presence and connect with customers in a much more impactful and direct way.”<\/p>\n About Coupang<\/p>\n Coupang is a Fortune 150 technology company listed on the NYSE that provides retail, restaurant delivery, video streaming and fintech services to customers around the world. Coupang\u2019s mission is to revolutionize the everyday lives of its customers and create a world where people wonder, “How did I ever live without Coupang?” Headquartered in the United States, Coupang has operations and support services in geographies including South Korea, Taiwan, Singapore, China, India and Europe.<\/p>\n About Kate\u2019s Real Food<\/p>\n Born in the Rocky Mountains, Kate\u2019s Real Food makes organic energy, protein, and mini bars that fuel adventure. These USDA Organic, Certified Gluten-Free snacks are crafted for active days, using simple ingredients to keep people going. Each bar is made with responsibly sourced ingredients and a commitment to sustainability. Find Kate\u2019s bars at over 20,000 retailers, like Sprouts, online at Coupang and Amazon \u2014 and always at KatesRealFood.com.<\/p>\n About Healthy Origins<\/p>\n Healthy Origins was founded in 1996 in Morgan, PA to provide customers with health supplements with the highest quality ingredients from the most reputable suppliers in the world at affordable prices. The majority of Healthy Origins products are manufactured using patented, branded ingredients supported by years of scientific research and clinical studies.<\/p>\n View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20260217520691\/en\/<\/a><\/p>\n Contacts<\/p>\n