{"id":129249,"date":"2026-03-04T11:09:11","date_gmt":"2026-03-04T11:09:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/129249\/"},"modified":"2026-03-04T11:09:11","modified_gmt":"2026-03-04T11:09:11","slug":"fashion-to-fragrance-peeps-offering-more-for-easter-baskets-business-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/129249\/","title":{"rendered":"Fashion to fragrance: PEEPS offering more for Easter baskets | Business News"},"content":{"rendered":"

\"Peeps<\/p>\n

\"\"<\/p>\n

BETHLEHEM, Pa. (WFMZ) \u2014 PEEPS<\/a> fans may find more than just a package of the colorful marshmallow treats in their Easter basket this year.<\/p>\n

The Bethlehem-based brand has introduced its 2026 lineup of collaborations<\/a>, bringing the iconic sweet treat to life with everything from Peeps-themed Alex and Ani jewelry to Bath & Body Works candles and lip gloss.<\/p>\n

\u201cEach year, we look forward to finding new ways fans can celebrate with the PEEPS Brand, and this season’s partners offer fun additions to bring home alongside their favorite PEEPS Marshmallow treats,\u201d said Caitlin Servian, the PEEPS brand manager.<\/p>\n

Here\u2019s what\u2019s available:<\/p>\n

Hostess PEEPS Cupcakes<\/p>\n

The two sweet treats combine to create the PEEPS Marshmallow Filled Cupcakes<\/a> \u2014 a frosted golden cake filled with marshmallow creme and topped with bright yellow icing and the signature Hostess squiggle.<\/p>\n

Rita\u2019s Italian Ice<\/p>\n

Rita\u2019s<\/a> is bringing back the PEEPS mystery flavor Italian ice. Guests will be invited to guess the flavor for a chance to win prices. The treat will be available for a limited time beginning March 20.<\/p>\n

Chip City Cookies<\/p>\n

New York-based Chip City<\/a> is adding a PEEPS-inspired marshmallow-filled cookie to this year\u2019s collabs. It\u2019s mixed with pink and yellow sprinkles and rolled in yellow sanding sugar. The limited-edition flavor will be available at all Chip City locations.<\/p>\n

Baseball Lifestyle 101<\/p>\n

Baseball Lifestyle 101 has created a collection of limited-edition merchandise inspired by the PEEPS brand<\/a>, including a variety of shirts and shorts.<\/p>\n

Frost Buddy<\/p>\n

The drinkware brand has debuted a PEEPS-inspired collection of themed items<\/a>, including can coolers, bottles, and tumblers. They\u2019re available online and at several Dick\u2019s Sporting Goods locations.<\/p>\n

The Children\u2019s Place<\/p>\n

The retailer is offering a variety of apparel and accessories featuring the iconic PEEPS chicks and bunnies<\/a>, including slippers and pajamas. The styles are available online and in select stores.<\/p>\n

CakeBites<\/p>\n

PEEPS marshmallow-flavored CakeBites<\/a> are available in two varieties. The bite-sized treats feature layers of marshmallow-flavored cake and sweet creme enrobed in pink or yellow icing.<\/p>\n

Bath & Body Works<\/p>\n

A limited-edition PEEPS collection, dubbed, \u2018Peepin\u2019 It Real<\/a>,\u2019 features an assortment of body care, home fragrance, decor, and accessories. The items are available in stores and online.<\/p>\n

Simply Southern<\/p>\n

The Southern lifestyle brand has created a collection of apparel and accessories inspired by PEEPS<\/a>. The merchandise is available online and in select retailers across the United States.<\/p>\n

Alex and Ani<\/p>\n

The jewelry brand has added a number of items to its PEEPS collection<\/a> for 2026, including precious metal pieces. The collection is available online and at select retailers nationwide.<\/p>\n

\"Peeps<\/p>\n

\"\"<\/p>\n

PEEPS merchandise for sale at Walmart<\/p>\n

69 WFMZ-TV | Matt Roth<\/p>\n

In addition to those collaborations, Walmart\u2019s seasonal shelves are lined with a variety of PEEPS flavors as well as brand-themed merchandise, including stuffed toys and pillows, children\u2019s pajamas, and baby items.<\/p>\n","protected":false},"excerpt":{"rendered":"BETHLEHEM, Pa. (WFMZ) \u2014 PEEPS fans may find more than just a package of the colorful marshmallow treats…\n","protected":false},"author":2,"featured_media":129250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154,5410,42863,60110,6359,60111,4541],"class_list":["post-129249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news","tag-candy","tag-easter","tag-easter-basket","tag-fashion","tag-fragrance","tag-peeps"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/129249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=129249"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/129249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/129250"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=129249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=129249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=129249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}