relocated across the street<\/a> to 938 S. Broadway in 2024.<\/p>\n\u201cNot to take anything away from the bigger coffee franchises, but we just want to bring a little bit different flavor to the area,\u201d Velazquez said.<\/p>\n
\u201cWe also want to give it a homey feel where people can come and feel comfortable, kind of like a \u2018Cheers\u2019 atmosphere. Sometimes you want to go where everybody knows your name.\u201d<\/p>\n
![\"identity](\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe\/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==\")
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Six locations of Identity Coffee Co. operate in Massachusetts and New Hampshire, and the first Pennsylvania location is expected to open in January at 855 S. Broadway in Wind Gap.\u00a0<\/p>\n
Identity Coffee Co. <\/p>\n
Six Identity Coffee Co. locations operate in Massachusetts and New Hampshire, and the Wind Gap location will be the brand\u2019s 1st Pennsylvania location, Velazquez said.\u00a0<\/p>\n
The new Identity Coffee Co. location will feature indoor seating and drive-thru service.<\/p>\n
\u201cWe definitely wanted to make sure we have a drive-thru,\u201d Velazquez said. \u201cIt\u2019s clearly a convenience for individuals who are traveling, especially those who are traveling early in the morning to Route 33.\u201d<\/p>\n
Hours for the new location are still being finalized, but Velazquez anticipates it operating six days a week, most likely 5 or 6 a.m. to 4 p.m. Monday through Saturday.<\/p>\n
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Identity Coffee Co. franchise owner Jason Velazquez plans to open the company’s first Pennsylvania location in January at 855 S. Broadway in Wind Gap.<\/p>\n
Identity Coffee Co. <\/p>\n
Velazquez, who resides in Macungie, also plans to open two additional Lehigh Valley locations \u2013 probably in the Macungie and Easton areas \u2013 within the next five years.<\/p>\n
Identity Coffee Co. is dedicated to offering an \u201cexceptional coffee experience\u201d through a carefully curated selection of organic, ethically sourced coffee beans, according to a business description.<\/p>\n
Customers can enjoy specialty coffee drinks such as iced maple Cubano, salted caramel mocha, honey lavender latte and brown sugar oat milk latte, along with a wide array of other beverages, including teas, smoothies, refreshers and frozen drinks.<\/p>\n
There are also seasonal options such as a s\u2019more latte, caramel apple chai and Earl Gray hot chocolate.<\/p>\n
Food options include various soups, salads, sandwiches, wraps and bagels, with the latter available with an array of house-made cream cheeses, including chive and onion, sun-dried tomato and chipotle.<\/p>\n
Menu highlights include grilled cheese and tomato bisque, a Cobb salad, California club wrap, an Identity B.L.T., a Tuscan chicken panini (pesto, roasted red pepper and mozzarella) and club sandwich (turkey, bacon, ham, chive and onion aioli, lettuce and tomato.<\/p>\n
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![\"\"](\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2025\/10\/68fa7c0b7e9fd.image.jpg\")
<\/p>\n
Six locations of Identity Coffee Co. operate in Massachusetts and New Hampshire, and the first Pennsylvania location is expected to open in January at 855 S. Broadway in Wind Gap.\u00a0<\/p>\n
Identity Coffee Co.<\/p>\n
\u201cCoffee is just the tip of the iceberg,\u201d Velazquez said.<\/p>\n
Identity Coffee Co. has a commitment to quality, sustainability and community, and its mission is to \u201ccraft exceptional coffee while supporting meaningful causes.\u201d<\/p>\n
\u201cAt Identity Coffee Company, we believe coffee should nourish both the body and the mind,\u201d a message on the business\u2019 website reads.<\/p>\n
\u201cBut our coffee is more than just a healthy beverage\u2014it\u2019s an opportunity to connect, appreciate craftsmanship, and make a meaningful impact through our charitable initiatives. We\u2019re dedicated to cultivating a culture of authenticity, mindfulness, and conscious enjoyment, where every cup not only satisfies but also contributes to a greater purpose.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"WIND GAP, Pa. \u2013 A specialty coffee roaster\u2019s first statewide location is brewing at a familiar coffee spot…\n","protected":false},"author":2,"featured_media":13630,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9598,10372,10368,977,10367,10366,157,10369,4995,434,28,30,29,10371,10370],"class_list":{"0":"post-13629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pennsylvania","8":"tag-coffee","9":"tag-coffee-shop","10":"tag-dunkin","11":"tag-food-and-dining","12":"tag-identity-coffee-co","13":"tag-jason-velazquez","14":"tag-lehigh-valley","15":"tag-massachusetts","16":"tag-new-england","17":"tag-northampton-county","18":"tag-pennsylvania","19":"tag-pennsylvania-headlines","20":"tag-pennsylvania-news","21":"tag-south-broadway","22":"tag-wind-gap"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/13629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=13629"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/13629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/13630"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=13629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=13629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=13629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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