{"id":143941,"date":"2026-03-20T17:57:26","date_gmt":"2026-03-20T17:57:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/143941\/"},"modified":"2026-03-20T17:57:26","modified_gmt":"2026-03-20T17:57:26","slug":"peta-hell-on-wheels-pig-truck-stops-in-downtown-reading","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/143941\/","title":{"rendered":"PETA \u201cHell on Wheels\u201d pig truck stops in downtown Reading"},"content":{"rendered":"<p>A traveling exhibit organized by People for the Ethical Treatment of Animals (PETA) made a stop in downtown Reading on Friday afternoon, parking outside Mofongo Restaurant at 124 S. 5th St.<\/p>\n<p>The exhibit, known as the \u201cHell on Wheels\u201d pig truck, is designed to resemble a livestock transport vehicle and plays recordings of pigs on their way to slaughter. According to PETA, the goal of the display is to raise awareness about animal treatment in the meat industry and encourage people to reconsider their food choices.<\/p>\n<p>As part of its campaign, PETA said it has contacted restaurants along the truck\u2019s route\u2014including Mofongo Restaurant\u2014offering assistance with adding vegan options to their menus. The organization provides resources such as recipes and guidance for incorporating plant-based dishes.<\/p>\n<p>\u201cEvery piece of pepperoni or ham sandwich was once a thinking, feeling being who suffered a terrifying trip to a violent death,\u201d says PETA President Tracy Reiman. \u201cPETA\u2019s \u2018Hell on Wheels\u2019 truck is a reminder to everyone that the meat industry is a killer, and cruelty to animals isn\u2019t just hitting a dog\u2014it\u2019s failing to choose vegan meals.\u201d<\/p>\n<p>The stop in Reading was one of several planned across the country as part of the group\u2019s ongoing outreach efforts.<\/p>\n<p>PETA, whose motto states in part that \u201canimals are not ours to eat or abuse in any other way,\u201d says its campaign emphasizes the idea that <a href=\"https:\/\/headlines.peta.org\/every-animal-is-someone\/\" target=\"_blank\" rel=\"nofollow noopener\">Every Animal Is Someone<\/a> and promotes resources such as free <a href=\"https:\/\/www.peta.org\/wp-content\/uploads\/2024\/01\/every-animal-is-someone.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Empathy Kits<\/a> aimed at encouraging more compassionate choices.<\/p>\n","protected":false},"excerpt":{"rendered":"A traveling exhibit organized by People for the Ethical Treatment of Animals (PETA) made a stop in downtown&hellip;\n","protected":false},"author":2,"featured_media":143942,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[128,130,129],"class_list":["post-143941","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/143941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=143941"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/143941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/143942"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=143941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=143941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=143941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}