BERKS COUNTY, Pa. – When you think of Berks Jazz Fest, the iconic logo immediately comes to mind. It’s simple, bold and recognizable.<\/p>\n
“Even though some of the sponsors have changed, we’ve kept the original look of it all through the 35 years,” said local musician, Mike Anderson.<\/p>\n
Anderson is also a retired advertising executive with a focus on graphic design. He came up with the concept all those years ago and the rest is history.<\/p>\n
“It’s become a brand and that’s what it should be,” Anderson said.<\/p>\n
While marketing and design were his work; music is his passion.<\/p>\n
“I do play with a local band that does a lot of carnivals and things like that in the summer, but I sit in with different bands once in a while,” explained Anderson.<\/p>\n
He is part of Berks Horns, a three-piece horn section, and every year when Jazz Fest rolls around, they get involved.<\/p>\n
“Mostly the artists will send us charts or sometimes they’ll ask us to do a few based on the MP3s that they send us,” said Anderson. “So, we have the music ahead of time, sometimes, and a lot of time we get together as a horn section for a sectional rehearsal before that.”<\/p>\n
“Usually, we do one soundcheck with the band the day we’re playing and we’re part of that band that night,” added Anderson. “It really gives us a chance to come up from the minor leagues to the major leagues once a year and it’s very rewarding.”<\/p>\n","protected":false},"excerpt":{"rendered":"BERKS COUNTY, Pa. – When you think of Berks Jazz Fest, the iconic logo immediately comes to mind.…\n","protected":false},"author":2,"featured_media":146425,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[349,66778,43450,66777,5680,66776,28,128,130,129],"class_list":["post-146424","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-berks-county","tag-berks-horns","tag-berks-jazz-fest","tag-local-musician","tag-logo","tag-mike-anderson","tag-pennsylvania","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/146424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=146424"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/146424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/146425"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=146424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=146424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=146424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}