{"id":15028,"date":"2025-10-25T21:58:13","date_gmt":"2025-10-25T21:58:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/15028\/"},"modified":"2025-10-25T21:58:13","modified_gmt":"2025-10-25T21:58:13","slug":"it-looks-like-abandoned-land-but-is-set-to-become-a-350million-neighborhood-with-whole-foods-at-the-epicenter","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/15028\/","title":{"rendered":"It looks like abandoned land but is set to become a $350million neighborhood with Whole Foods at the epicenter"},"content":{"rendered":"

Acres of unused land<\/a> in a quiet Pennsylvania<\/a> suburb will become a massive community of 770 homes and businesses centered around a giant Whole Foods.<\/p>\n

Project and community leaders broke ground on the epicenter of the $350million Broadcast District<\/a> in Wyomissing, a borough of Spring Township in Berks County this month.<\/p>\n

The new center will feature a 35,000sq ft Whole Foods<\/a>, in addition to other retailers, services, and living spaces.<\/p>\n

Whole Foods <\/a>said in a statement to Daily Mail: ‘We look forward to serving the Wyomissing community with high-quality natural and organic products and an unparalleled grocery shopping experience.’\u00a0<\/p>\n

Besides the supermarket, the project will offer food options including Nothing Bundt Cakes, Shake Shack, First Watch, Ruth Chris, and BJ\u2019s Restaurant & Brewhouse.<\/p>\n

Within the 120,000sq ft shopping center, MyEyeDr and European Wax Center have signed leases.<\/p>\n

Homes will consist of 441 residential townhomes and single-family homes, and 341 apartments.<\/p>\n

The transformation of the 100 acres of farmland was described by developers at the groundbreaking as the biggest investment by the county in decades.<\/p>\n

\"The\u00a0Broadcast <\/p>\n

The\u00a0Broadcast District is being built in Wyomissing on this vacant plot of land<\/p>\n

\"Project <\/p>\n

Project and community leaders in Berks County broke ground on the $350million development<\/p>\n

\"\" <\/p>\n

The project is spearheaded by a partnership between Atlanta-based SJC Ventures and Washington DC-based Concordia Group<\/p>\n

The project is spearheaded by a partnership between Atlanta-based SJC Ventures and Washington DC-based Concordia Group.\u00a0<\/p>\n

Devin Tuohey, co-managing partner of the Concordia Group, told the groundbreaking ceremony: ‘We were told this property is the crown jewel of the township and needed a development plan that reflected its status.<\/p>\n

‘We believe that due to the collective efforts of our design team, the Broadcast District at Spring Township answered this call, and we will deliver the absolute highest quality mixed-use community in the region.<\/p>\n

‘I think we’re 85 percent leased at this point, which is really good for the fact that we just broke ground.<\/p>\n

‘The idea is to create a community.’<\/p>\n

The new neighborhood will also link up to\u00a0Penn State Berks (PSU) college and more than $2million will be injected into transportation in the area.<\/p>\n

Broadcast District will have 2.5 acres of open greenspace which will include a dog park and a one-mile walking trail around the entire development.\u00a0<\/p>\n

Tuohey added: ‘We’re putting in a bunch of new infrastructure and safe pedestrian crossways from the PSU campus to our community.<\/p>\n

\"Devin <\/p>\n

Devin Tuohey, co-managing partner of the Concordia Group said 85 percent of the project has been leased<\/p>\n

\"More <\/p>\n

More than $2million will be invested in the area to improve transportation<\/p>\n

\"Penn <\/p>\n

Penn State Berks Chancellor, Radha Pyati, said: ‘Our campus community is thrilled that this retail development and housing will be built right across from us’<\/p>\n

‘Our community is going to include a significant number of pedestrian trails, and our goal is to connect our trail system to PSU and then eventually through the PSU Berks campus to Gring’s Mill (recreation area).’\u00a0\u00a0<\/p>\n

Penn State Berks Chancellor, Radha Pyati, said: ‘Our campus community is thrilled that this retail development and housing will be built right across from us.’<\/p>\n

She backed the new community, saying it would be a great place for alumni, students, and faculty to enjoy its amenities for years to come.<\/p>\n

George Stuck, the supervisor of Spring Township, emphasized to Berk Weekly<\/a> how this influx of new businesses will benefit his town without having to sway established companies to leave their existing area.<\/p>\n

Stuck told the outlet: ‘These are stores and restaurants that are brand new to this area. They\u2019re not relocating from other parts of Berks County – they\u2019re being added to the community. That means new opportunities, new jobs, and new reasons for people to visit Spring Township.’<\/p>\n

The announcement received a mixed reaction from commenters online. While several loved the idea of new stores, others felt the field should have been left as it was.<\/p>\n

One user wrote: ‘Yes!!! It\u2019s about time for something exciting!! LOVE IT.’<\/p>\n

However, others disagreed with one writing: ‘This is a horrible waste! Any job there would be low-paying! All I see in the future are empty buildings and parking lots!! Few in the area can afford these places!’<\/p>\n

\"\" <\/p>\n

Construction is expected to begin next year. A rendering of what the Whole Foods will look like<\/p>\n

Construction is due to start on the first quarter of 2026. The Whole Foods will be built first, with the rest of the housing scheduled for completion in fall 2027.\u00a0<\/p>\n

Daily Mail reached out to the Concordia Group and\u00a0SJC Ventures for further comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Acres of unused land in a quiet Pennsylvania suburb will become a massive community of 770 homes and…\n","protected":false},"author":2,"featured_media":15029,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7269,28,30,29,11272],"class_list":{"0":"post-15028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pennsylvania","8":"tag-dailymail","9":"tag-pennsylvania","10":"tag-pennsylvania-headlines","11":"tag-pennsylvania-news","12":"tag-realestate"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/15028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=15028"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/15028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/15029"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=15028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=15028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=15028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}