BEDMINSTER, N.J.-\u00a0Freshpet has tweaked its advertising, following a challenge brought by a competitor in the\u00a0fresh pet food market.<\/p>\n
The Farmer\u2019s Dog took issue with Freshpet marketing that suggested the latter’s dog food is human grade.<\/p>\n
The Farmer’s Dog filed a Fast-Track SWIFT challenge with the Better Business Bureau (BBB), an\u00a0expedited process for single-issue advertising cases reviewed by the BBB’s National Advertising Division (NAD).<\/p>\n
According to the NAD, The Farmer\u2019s Dog argued that three Freshpet video advertisements include “various statements and images that necessarily imply that Freshpet\u2019s dog food is human grade.”<\/p>\n
One of those advertisements was a commercial that contained the sentences,\u00a0\u201cHow does Freshpet make healthy food for dogs? The same way you make healthy food for people.\u201d<\/p>\n
The NAD said, during its investigation, Freshpet agreed to modify the commercial by removing the second sentence.<\/p>\n
The NAD also recommended that Freshpet make changes to a separate social media advertisement; the agency determined that the video did convey a message that Freshpet dog food is human grade.<\/p>\n
Freshpet agreed to comply with the recommendation, the NAD said, in a news release.<\/p>\n
The agency did not have any issues with the third video in question, determining that it did not\u00a0convey the message that Freshpet dog food is human grade.<\/p>\n
69 News reached out to Freshpet for comment but did not hear back.<\/p>\n
Freshpet, based in Bedminster, New Jersey, has a campus in Hanover Township, Northampton County.<\/p>\n
Shares of company stock (NASDAQ: FRPT) have fallen sharply over the past month. They were trading at $57.59 Tuesday morning, compared to $84.36 on March 2. That’s a decline of more than 31%, compared to a 6.8% drop for the overall index during that same time period.<\/p>\n","protected":false},"excerpt":{"rendered":"BEDMINSTER, N.J.-\u00a0Freshpet has tweaked its advertising, following a challenge brought by a competitor in the\u00a0fresh pet food market.…\n","protected":false},"author":2,"featured_media":153391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154,69717,26549],"class_list":["post-153390","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news","tag-better-business-bureau","tag-freshpet"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/153390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=153390"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/153390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/153391"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=153390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=153390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=153390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}