{"id":153600,"date":"2026-03-31T20:36:35","date_gmt":"2026-03-31T20:36:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/153600\/"},"modified":"2026-03-31T20:36:35","modified_gmt":"2026-03-31T20:36:35","slug":"smart-carts-no-lines-this-lehigh-valley-supermarket-is-rolling-into-the-future","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/153600\/","title":{"rendered":"Smart carts, no lines: This Lehigh Valley supermarket is rolling into the future"},"content":{"rendered":"<p>BETHLEHEM TWP., Pa. \u2014  At this Lehigh Valley grocery store, operators say there&#8217;s no need to wait in long lines, clip coupons or weigh produce and meats. <\/p>\n<p>ShopRite of Bethlehem Township has introduced its smart Caper Carts, which it says offers shoppers an easy shopping experience thanks to artificial intelligence. <\/p>\n<p>By syncing a ShopRite PriceClub Plus card to the touchscreen, shoppers can grab, scan, bag and pay for the items \u2014 with all the work being done via the cart. <\/p>\n<p>    <img decoding=\"async\" class=\"Image\" alt=\"Caper Cart Checkout in Bethlehem TWP Pa \"  width=\"880\" height=\"495\" src=\"https:\/\/static.lehigh-v.lehigh-valley.production.k1.m1.brightspot.cloud\/dims4\/default\/24cce68\/2147483647\/strip\/true\/crop\/5712x3213+0+0\/resize\/880x495!\/quality\/90\/?url=http%3A%2F%2Flehigh-valley-brightspot.s3.us-east-2.amazonaws.com%2F39%2F8c%2Fe1f59c0d478dbb201e9be0efc300%2Fimg-4111.jpeg\" loading=\"lazy\" bad-src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI0OTVweCIgd2lkdGg9Ijg4MHB4Ij48L3N2Zz4=\"\/><\/p>\n<p>Micaela Hood <\/p>\n<p>\/<\/p>\n<p> LehighValleyNews.com<\/p>\n<p> The Caper Cart checkout lane at ShopRite in Bethlehem allows shoppers to head out quickly, avoiding long lines. <\/p>\n<p>Aileen Umholtz used the smart cart for the first time on Monday morning, the same day staff at the Madison Farms store off Freemansburg Avenue held a ribbon-cutting ceremony for the new carts. <\/p>\n<p>During her shopping excursion, she took photos of the cart and sent them to friends and family. <\/p>\n<p>&#8220;This is awesome. I&#8217;m a techie, so I love this,&#8221; Umholtz said. <\/p>\n<p>&#8220;Once I dropped the cherries into the cart, it automatically knew and weighed them, then a coupon came up when I put the bananas in.&#8221; <\/p>\n<p>Carts &#8216;bring so much joy&#8217;<\/p>\n<p>The Colalillo family-owned Bethlehem Township store is among five in Pennsylvania and New Jersey that have the new Caper Carts, powered by Instacart. <\/p>\n<p>&#8220;\u200aThey&#8217;re at Yardley [Bucks County] and then they&#8217;re coming to our other three stores in the next two months,&#8221; Sam Colalillo said. <\/p>\n<p>So far, at the Madison Farms store, which launched the carts on the floor in late June, the customer response has been fun for the staff to watch, he said. <\/p>\n<p>&#8220;We&#8217;ve had people jump up and down,&#8221; said Colalillo, a third-generation grocer. <\/p>\n<p>&#8220;I never thought the carts would bring so much joy, but they have. <\/p>\n<p>&#8220;We&#8217;ve had people from all different age groups use it, too.&#8221; <\/p>\n<p>    <img decoding=\"async\" class=\"Image\" alt=\"ShopRite in Bethlehem Twp employees celebrate Caper Carts \"  width=\"880\" height=\"495\" src=\"https:\/\/static.lehigh-v.lehigh-valley.production.k1.m1.brightspot.cloud\/dims4\/default\/78f56a1\/2147483647\/strip\/true\/crop\/4032x2268+0+0\/resize\/880x495!\/quality\/90\/?url=http%3A%2F%2Flehigh-valley-brightspot.s3.us-east-2.amazonaws.com%2Ff6%2F13%2Ffb495a484c8598f6e7058f2fae7b%2Fimg-4129.jpeg\" loading=\"lazy\" bad-src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI0OTVweCIgd2lkdGg9Ijg4MHB4Ij48L3N2Zz4=\"\/><\/p>\n<p>Micaela Hood <\/p>\n<p>\/<\/p>\n<p> LehighValleyNews.com<\/p>\n<p> ShopRite of Bethlehem held a ribbon-cutting ceremony for its new Caper Carts, powered by Instacart. <\/p>\n<p>Not replacing jobs<\/p>\n<p>Colalillo\u2019s grandfather, Joseph A. Colalillo, founded the family\u2019s grocery business 65 years ago. <\/p>\n<p>&#8220;My dad, [ShopRite of Bethlehem President Joe Colalillo Jr.] has always embraced new things and has been innovative,&#8221; the younger Colalillo said. <\/p>\n<p>&#8220;In the early 2000s, we were the first to have online shopping, where team members would do the shopping, and they&#8217;d pick it up. <\/p>\n<p>&#8220;And before COVID, we used to have a Scrunchy&#8217;s Playhouse in each of our stores where customers could drop their kids off, and they could play games.&#8221;<\/p>\n<p>Instacart first launched the Caper Cart in 2023. <\/p>\n<p>Currently, the Al-carts are used at 180 ShopRite locations. <\/p>\n<p>Sam Colallio said the smart carts are not meant to replace hundreds of employees. <\/p>\n<p>&#8220;We&#8217;re not replacing jobs,&#8221; he said. <\/p>\n<p>&#8220;This is just another way to improve the experience for customers.&#8221; <\/p>\n<p>How to use the Caper Cart<\/p>\n<p>Colalillo explained that the process begins by adding your ShopRite PriceClub phone number to the cart.<\/p>\n<p>Then, to add an item to the cart, a shopper scans the item on one of the four sensors. <\/p>\n<p>Or, he or she simply places the item into the cart: The Caper&#8217;s four sensors pick up the bar code, weigh the item, green lights come on, and the price shows up on the tablet.<\/p>\n<p>When it comes to produce, a shopper finds the item&#8217;s code on its sticker and types it in using the tablet, then selects the merchandise on the screen to add it to the tally.<\/p>\n<p>The Caper Cart keeps a running tally of the order as a shopper maneuvers through the aisles, and the costs of items appear on the cart&#8217;s screen as soon as their barcodes are scanned. <\/p>\n<p>If the items are on sale, the smart card prompts a digital coupon, letting the shopper accept the savings. <\/p>\n<p>Bag and go<\/p>\n<p>    <img decoding=\"async\" class=\"Image\" alt=\"Scan to pay in Caper Cart at ShopRite in Bethlehem \"  width=\"880\" height=\"880\" src=\"https:\/\/static.lehigh-v.lehigh-valley.production.k1.m1.brightspot.cloud\/dims4\/default\/bd1aeb6\/2147483647\/strip\/true\/crop\/3023x3023+0+0\/resize\/880x880!\/quality\/90\/?url=http%3A%2F%2Flehigh-valley-brightspot.s3.us-east-2.amazonaws.com%2F60%2Faf%2F5f39f65f4aa6bcca2e0df671af57%2Fimg-2836.jpeg\" loading=\"lazy\" bad-src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI4ODBweCIgd2lkdGg9Ijg4MHB4Ij48L3N2Zz4=\"\/><\/p>\n<p>Micaela Hood<\/p>\n<p>\/<\/p>\n<p> LehighValleyNews.com<\/p>\n<p> The cart tallies and displays the total cost of the order as shoppers go along.<\/p>\n<p>It works in reverse, as well. <\/p>\n<p>&#8220;Take an item out of the cart and it&#8217;s removed from the list of tallied items,&#8221; Colalillo said.<\/p>\n<p>&#8220;There&#8217;s a lot of built-in technology that makes it so you can&#8217;t put things in the cart. It knows the weight of all the products. <\/p>\n<p>&#8220;If you put in a stack of ribs that&#8217;s $10 a pound, it knows the weight difference, even the difference between brands.&#8221; <\/p>\n<p>At self-checkout, you don&#8217;t have to rescan everything individually. Instead, the cart will give you a one-time bar code.<\/p>\n<p>To pay via the Caper Cart, link a SNAP EBT, debit or credit card to your PriceClub Plus account before checking out. Team members also are on-site to assist with questions about scanning and payment issues. <\/p>\n<p>&#8220;The beauty of this is that you shop right here, bag your groceries as you go. And then you&#8217;re done,&#8221; Colallio said. <\/p>\n<p>    <img decoding=\"async\" class=\"Image\" alt=\"Caper Cart at ShopRite in Bethlehem \"  width=\"880\" height=\"549\" src=\"https:\/\/static.lehigh-v.lehigh-valley.production.k1.m1.brightspot.cloud\/dims4\/default\/f0a776b\/2147483647\/strip\/true\/crop\/4030x2513+0+0\/resize\/880x549!\/quality\/90\/?url=http%3A%2F%2Flehigh-valley-brightspot.s3.us-east-2.amazonaws.com%2Ff2%2Fd6%2F2cc422554d71a079e00f4bde3041%2Fimg-2809.jpeg\" loading=\"lazy\" bad-src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI1NDlweCIgd2lkdGg9Ijg4MHB4Ij48L3N2Zz4=\"\/><\/p>\n<p>Micaela Hood <\/p>\n<p>\/<\/p>\n<p> LehighValleyNews.com<\/p>\n<p>Shoppers at ShopRite of Bethlehem bagged their groceries while they shopped on Monday, July 7.  <\/p>\n","protected":false},"excerpt":{"rendered":"BETHLEHEM TWP., Pa. \u2014 At this Lehigh Valley grocery store, operators say there&#8217;s no need to wait in&hellip;\n","protected":false},"author":2,"featured_media":153601,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154],"class_list":["post-153600","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/153600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=153600"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/153600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/153601"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=153600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=153600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=153600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}