BENSALEM TOWNSHIP, PA \u2014 Rita’s Italian Ice & Frozen Custard will celebrate the first day of spring with its annual sweet treat given out free on Friday to everyone. <\/p>\n
Rita’s will celebrate the seasonal change with its free giveaway of a 6-ounce Italian Ice offered at its 600-plus locations throughout the Philadelphia region and nation on Friday. <\/p>\n
Rita\u2019s expects to serve about one million cups of its signature Italian Ice during the annual spring tradition. Rita\u2019s Italian Ice symbolizes the start of spring for many, but Rita\u2019s franchisees are serving up sweets and smiles even before that special day. <\/p>\n
This year, with Easter around the corner, Rita’s is debuting a Peeps brand. <\/p>\n
Inspired by a tasty Peeps flavor, this limited-time offering, launching on Friday, delivers the unmistakable Marshmallow sweetness fans know and love, but reimagined as a refreshing Italian Ice with a secret flavor twist.<\/p>\n
Rita\u2019s is also adding a Peeps Marshmallow Chick topper to its lineup this spring. <\/p>\n
To make the mystery even more fun, from Friday through Sunday, March 29, Rita\u2019s is inviting fans nationwide to put their taste buds to the test with the Mystery PEEPS\u00ae Italian Ice Flavor Guessing Contest.<\/p>\n
The Mystery Italian Ice will be served as a white Italian Ice, with its flavor profile kept completely under wraps \u2014 encouraging guests to taste, guess, and join the excitement. <\/p>\n