{"id":163401,"date":"2026-04-11T20:24:07","date_gmt":"2026-04-11T20:24:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/163401\/"},"modified":"2026-04-11T20:24:07","modified_gmt":"2026-04-11T20:24:07","slug":"one-mans-pure-hustle-to-supply-better-eggs-in-the-lehigh-valley","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/163401\/","title":{"rendered":"One man&#8217;s pure hustle to supply better eggs in the Lehigh Valley"},"content":{"rendered":"<p>BETHLEHEM, Pa. \u2014 The barbershop had that usual Friday energy: clippers buzzing, conversations overlapping, guys chopping it up across chairs, when one of the guys across the shop stood up, paid, and walked out the door.<\/p>\n<p>Then he came back with eggs.<\/p>\n<p>Carlos Borges had just gotten his haircut at Lifestyle Barbershop, 901 N. New St., on April 10. But when he reappeared moments later, he was carrying stacks of flat trays, dozens upon dozens of fresh organic eggs, delivering to the same shop he\u2019d just been a customer in.<\/p>\n<p>I was still in the chair. I called across the shop and asked if it was his business. He said yes, gave me his info, and kept moving.<\/p>\n<p>It was the kind of scene you don\u2019t see much anymore: a young farmer making rounds, hand-delivering product to local businesses on his route. And he wasn\u2019t finished. About 20 or 30 minutes later, when I stepped out and got to my car, I looked across the street, and there he was \u2014 outside Sabor Poblano Taqueria, 835 N. New St., unloading more from the back of his truck.<\/p>\n<p>Pure hustle.<\/p>\n<p>I left the car running, sprinted across the street, and caught him next to the tailgate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2026\/04\/IMG_5921-1600x1200.jpeg\" alt=\"carlos borges egg guy homestead heaven llc bethlehem pa farmer\" class=\"wp-image-8315\"  \/>Carlos Borges unloads fresh eggs from his truck on N. New St. in Bethlehem on April 10, 2026. (Jai Smith \/ Lehigh Daily)<\/p>\n<p>\u201cI just got tired of eating the bullshit at the store,\u201d Borges said, pulling trays from the back of his truck outside the taqueria. \u201cSo I was like, you know what? No one\u2019s starting a farm. I need to start a farm.\u201d<\/p>\n<p>What started around 2021 as a personal experiment \u2014 10 or 20 chickens, just for himself \u2014 Homestead Heaven Farm LLC has grown into a full operation spanning eight acres and roughly 300 birds.<\/p>\n<p>Borges, who also works in construction, said he funded the farm by flipping houses and poured the proceeds into fencing, land, and infrastructure.<\/p>\n<p>He incubates his own eggs to grow the flock, which now includes Leghorns, Barred Rocks, Plymouth Rocks, and a range of mixed breeds that have naturally crossbred over the years. The result is a rainbow of shell colors \u2014 green, white, brown, beige \u2014 that Borges said customers love cracking open.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2026\/04\/IMG_5932-1600x1200.jpeg\" alt=\"carlos borges egg guy homestead heaven llc bethlehem pa farmer\" class=\"wp-image-8317\"  \/>A flat of organic eggs from Homestead Heaven Farm LLC displays the range of shell colors produced by Borges\u2019 crossbred flock in Bethlehem on April 10, 2026. (Jai Smith \/ Lehigh Daily)<\/p>\n<p>The chickens are raised organically. \u201cThey eat really well,\u201d he said.<\/p>\n<p>Alongside the chickens, Borges keeps cows and horses on the property, an operation he manages largely on his own since his marriage ended, a casualty, he said with a half-laugh, of the farm itself.<\/p>\n<p>\u201cThis caused a divorce, man,\u201d he said. \u201cShe liked the animals, but not the washing eggs and the, you know \u2014 you got to deal with chicken poop.\u201d<\/p>\n<p>Borges sells eggs by the dozen at $5, or in 30-count flats at $4 a dozen, and if you bring back a clean carton, he\u2019ll hand you 25 cents for it on the spot.<\/p>\n<p>\u201cI love to recycle, man,\u201d he said.<\/p>\n<p>He\u2019s built his customer base almost entirely through word of mouth. Restaurants know his schedule \u2014 he swings by every two weeks \u2014 and they\u2019re waiting for him.<\/p>\n<p>On Instagram at <a href=\"https:\/\/www.instagram.com\/homestead_heaven_llc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@homestead_heaven_llc<\/a> and TikTok at <a href=\"https:\/\/www.tiktok.com\/@cityfarmer89\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@cityfarmer89<\/a>, Borges mostly documents how the animals are kept and what they\u2019re fed. The social presence helps with visibility, he said, even if it doesn\u2019t drive direct sales.<\/p>\n<p>  <a target=\"_blank\" title=\"@cityfarmer89\" href=\"https:\/\/www.tiktok.com\/@cityfarmer89?refer=embed\" rel=\"nofollow noopener\">@cityfarmer89<\/a> feeding bread from one of my bakers to the chickens. they love it! <a title=\"feedingtime\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/feedingtime?refer=embed\" rel=\"nofollow noopener\">#feedingtime<\/a> <a title=\"homestead\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/homestead?refer=embed\" rel=\"nofollow noopener\">#homestead<\/a> <a title=\"chicken\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chicken?refer=embed\" rel=\"nofollow noopener\">#chicken<\/a> <a title=\"bakers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bakers?refer=embed\" rel=\"nofollow noopener\">#bakers<\/a> <a target=\"_blank\" title=\"\u266c original sound - man_with_the_fam\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7622324334208142110?refer=embed\" rel=\"nofollow noopener\">\u266c original sound \u2013 man_with_the_fam<\/a>   <\/p>\n<p>\u201cIt really doesn\u2019t make you money,\u201d he said.<\/p>\n<p>The harder sell, he acknowledged, is the price point. Some customers balk when supermarket eggs run $2 or $3 a carton.<\/p>\n<p>\u201cPeople argue with me sometimes,\u201d he said. \u201cBut it\u2019s not the same.\u201d<\/p>\n<p>Borges said he didn\u2019t grow up farming and had no family history in agriculture. The idea, he said, came from somewhere deeper.<\/p>\n<p>\u201cI think God put the idea in my head, and I ran with it.\u201d<\/p>\n<p>He\u2019s been running ever since. In four years, the operation has grown steadily, and he said he\u2019s still behind demand.<\/p>\n<p>\u201cI need more eggs. I need more chickens. I don\u2019t have enough.\u201d<\/p>\n<p>His pitch to the community is simple and direct: buy from the people who care.<\/p>\n<p>\u201cSupport small farmers,\u201d he said. \u201cIt\u2019s the only way. Otherwise, everything will be corporations, and they don\u2019t care about us.\u201d<\/p>\n<p>Homestead Heaven Farm LLC eggs are available for direct purchase. Reach out to Carlos at <a href=\"https:\/\/lehighdaily.com\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"bddfd2cfdad8cedcde8f8d8f8cfddad0dcd4d193ded2d0\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a> and follow <a href=\"https:\/\/www.tiktok.com\/@cityfarmer89\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@cityfarmer89<\/a> on TikTok and <a href=\"https:\/\/www.instagram.com\/homestead_heaven_llc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@homestead_heaven_llc<\/a> on Instagram.<\/p>\n<p class=\"text-xl md:text-2xl font-bold text-white mb-3 leading-tight\">\n                This is the part where we ask.\n            <\/p>\n<p class=\"text-base mb-6\" style=\"color: rgba(255,255,255,0.75)\">\n                No billionaire owner. No paywall. Just you keeping local news free.\n            <\/p>\n<p>            <a href=\"https:\/\/givebutter.com\/lehighdaily\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"group inline-flex items-center justify-center gap-2 px-8 py-4 bg-amber-500 hover:bg-amber-400 text-gray-900 text-lg font-bold rounded-lg transition-all duration-200 hover:scale-[1.02] no-underline hover:no-underline shadow-lg shadow-amber-500\/20\"><\/p>\n<p>                $5 keeps us going<br \/>\n            <\/a><\/p>\n<p class=\"text-xs mt-4\" style=\"color: rgba(255,255,255,0.45)\">\n                100% funds local journalism.\n            <\/p>\n<p>        <a href=\"https:\/\/lehighdaily.com\/author\/jai-smith-2\/\" class=\"flex-shrink-0 group block leading-none\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-pa\/wp-content\/uploads\/2025\/11\/1764282993_735_newheadshot2-e1723998834556-150x150.webp.webp\" width=\"96\" height=\"96\"  alt=\"Jai Smith\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo block rounded-full w-20 h-20 md:w-14 md:h-14 object-cover ring-2 ring-white dark:ring-[#2a2a2a] shadow-lg group-hover:ring-brand transition-all duration-200 block rounded-full w-20 h-20 md:w-14 md:h-14 object-cover ring-2 ring-white dark:ring-[#2a2a2a] shadow-lg group-hover:ring-brand transition-all duration-200\"\/>                <\/p>\n<p>        <\/a><\/p>\n<p class=\"text-sm text-text-secondary dark:text-gray-400 mt-1.5 leading-relaxed\">Jai Smith is the founder and editor of Lehigh Daily, covering local government and community across Allentown, Bethlehem, and Easton. He built the site from scratch in June 2024 and runs it daily \u2014 reporting, photography, video, and development. A full-stack developer by trade, Jai has appeared on Lenfest panels on creator journalism and the evolving news landscape, participated in Knight Media Forum events, appeared on WHYY, and works with Free Press on state legislation to fund local news. He lives in Bethlehem with his family.<\/p>\n<p>                        <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"BETHLEHEM, Pa. \u2014 The barbershop had that usual Friday energy: clippers buzzing, conversations overlapping, guys chopping it up&hellip;\n","protected":false},"author":2,"featured_media":163402,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[153,155,154],"class_list":["post-163401","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/163401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=163401"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/163401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/163402"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=163401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=163401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=163401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}