PHILADELPHIA (WPVI) — A new billboard along I95 North near Fairmount Avenue is drawing attention for its message promoting body liberation, created by Philadelphia author Emma Copley Eisenberg.<\/p>\n
The billboard, which features the phrase “your gut is a terrible thing to lose,” is intended as a counterpoint to what Eisenberg describes as a constant stream of weight-loss messaging online. “What is the opposite of Instagram? And being served weight loss? ” It would have to be offline and something that doesn’t move,” she said.<\/p>\n
Eisenberg said she designed the billboard to spark curiosity and reflection. “I wanted it to be a mysterious message, something that makes you think,” she said. “I put, you know, your gut is a terrible thing, to lose, because it’s kind of a play on your mind is a terrible thing to waste, and the idea that the mind is where wisdom is generated, but I think as we learn more and more about the body, we learn that the body contains a lot of wisdom.”<\/p>\n
The billboard directs viewers to fatswim.com, a website offering resources for people struggling with body acceptance. The site shares its name with Eisenberg’s new book, Fatswim, a collection of interconnected short stories set in Philadelphia.<\/p>\n
Eisenberg said her broader goal is to push back against what she calls “body shrinking culture” by taking up space – including with a message large enough to be seen from the highway.<\/p>\n
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