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A vendor knits at her booth featuring handmade hats, headbands and mittens during the fall edition of The Mom Market at the Bethlehem Rose Garden in Bethlehem, Pa., on Sunday, Oct. 26, 2025. (Photo by Jai Smith\/Lehigh Daily)<\/p>\n
New collaborations this season include Sweet & Sassy of Lehigh Valley, a Center Valley-based kids\u2019 salon offering haircuts, mini-manicures, makeovers, and themed party experiences for children and tweens.<\/p>\n
Knafo, 26, a Lehigh Valley native, founded The Mom Market to increase visibility for women entrepreneurs and to create a support network for mothers balancing business and family. She said the market has grown into what she describes as a community ecosystem as much as a shopping event.<\/p>\n
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Devika Knafo poses in front of children\u2019s activities at the fall market at the Rose Garden in Bethlehem, Pa., Sunday, Oct. 26, 2025. (Photo by: Jai Smith\/Lehigh Daily)<\/p>\n
\u201cThe Mom Market has not only evolved as an economic catalyst, but also a social support system,\u201d Knafo said. She said collaborations and pop-up events have continued to form between vendors in markets.<\/p>\n
The market has expanded steadily across its first three seasons. Knafo said the debut summer market in August 2025 featured 40 vendors, and by the end of 2025, more than 85 women-owned businesses had participated across the series.<\/p>\n
She said the market has connected with more than 250 women-owned businesses in the Lehigh Valley and partnered with more than 120 across its first four seasons.<\/p>\n
The fall 2025 edition drew more than 65 women-owned businesses to the Rose Garden on Oct. 26, coinciding with the Bethlehem Halloween Parade.<\/p>\n
Knafo said she is working to formalize attendance and economic-impact tracking starting this season, including measuring headcount and collective vendor revenue. Those figures have not previously been recorded, she said, though she estimated several hundred people attend each outdoor market.<\/p>\n
Wellness programming is a central focus of the spring edition. Knafo said the market has added partnerships with St. Luke\u2019s University Health Network\u2019s physical therapy, which returns this season, as well as with groups focused on perinatal care and youth development.<\/p>\n
\u201cWhen women are supported in mind, body, and spirit, they bring their best energy into everything they touch,\u201d Knafo said of the wellness emphasis.<\/p>\n
Pat\u2019s Pizza is returning as the market\u2019s in-kind donor and will provide pizzas for participating vendors, Knafo said.<\/p>\n
Ahead of the May 17 market, The Mom Market will host a pop-up at the Pennsylvania Menopause Conference<\/a> on May 7 at The Club at Twin Lakes. The conference, organized by the nonprofit Menopause Project, is in its second year and features medical and holistic providers alongside women-focused vendors.<\/p>\n Knafo said Instagram at @momsmeetmarket<\/a> remains the primary channel for vendor applications, pop-up announcements, and market updates.<\/p>\n The spring market takes place at the Rose Garden at Eighth Avenue and West Union Boulevard in Bethlehem. Admission is free.<\/p>\n \n This is the part where we ask.\n <\/p>\n \n No billionaire owner. No paywall. Just you keeping local news free.\n <\/p>\n <\/p>\n $5 keeps us going \n 100% funds local journalism.\n <\/p>\n
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