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Penn State Health<\/a> has appointed a senior vice president and chief marketing and communications officer to advance system-wide growth, alignment, and brand strategy.\n<\/p>\n Dara Royer will serve as a member of the organization\u2019s executive leadership team<\/a> and report directly to Chief Executive Officer Dr. Michael Kupferman. Royer will join the executive leadership team and will lead marketing and communications strategy across the integrated academic health system<\/a>, including its community hospitals<\/a>, medical group practices<\/a>, and ambulatory locations.\n<\/p>\n According to a release, Royer will focus on strengthening alignment across the system, supporting access and growth, and advancing Penn State Health<\/a>\u2018s position as an academic health system.<\/p>\n \u201cPenn State Health has a powerful story to tell, grounded in its mission, its people and the care it provides across the communities it serves,\u201d Royer said in a statement. \u201cI\u2019m excited to join the organization at this important moment and to help connect and elevate that story in a way that supports access, growth and a more unified system.\u201d\n<\/p>\n Royer has more than 15 years of executive leadership experience across healthcare<\/a>, higher education, and global nonprofit organizations. She served as chief marketing officer at Syracuse University, where she modernized the university\u2019s approach to brand, digital marketing and storytelling, contributing to sustained growth in visibility, engagement, and student demand. In recognition of her work and for co-founding the university\u2019s Women in Leadership<\/a> program, she was recently awarded the Chancellor\u2019s Medal, the institution\u2019s highest honor.\n<\/p>\n