{"id":180378,"date":"2026-04-30T16:36:07","date_gmt":"2026-04-30T16:36:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/180378\/"},"modified":"2026-04-30T16:36:07","modified_gmt":"2026-04-30T16:36:07","slug":"union-jersey-sponsor-leaves-philadelphia-area-casting-future-uncertainty","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/180378\/","title":{"rendered":"Union jersey sponsor leaves Philadelphia area, casting future uncertainty"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Union\u2019s main jersey sponsor moved its U.S. headquarters out of the Philadelphia region, and a team spokesperson signaled that there have not \u201cbeen discussions about what will happen\u201d when the current deal ends in 2028, according to Jonathan Tannenwald of the PHILADELPHIA INQUIRER. Bimbo Bakeries, the MLS team\u2019s main jersey sponsor since 2011, is moving its HQ out of Horsham after 17 years. The two entities are now in their fourth sponsorship deal over that time, with the current edition signed in early 2023 and running through 2028. There is going to have to be a decision made on the future of the deal \u201cat some point, and there will be more than just the usual factors.\u201d The Bimbo deal is \u201cset to end at the end of 2028,\u201d but the MLS\u2019s change to a <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/13\/source-mls-owners-vote-to-implement-european-calendar\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/13\/source-mls-owners-vote-to-implement-european-calendar\/\">fall-to-spring schedule<\/a> \u201cmeans that will land in the middle of the 2028-29 season.\u201d The Union spokesperson said with the schedule shift, the timing of the agreement ending \u201capplies broadly across partnerships.\u201d They added it is \u201csomething we\u2019re working through collectively with all our partners now, including Bimbo\u201d (<a href=\"https:\/\/www.inquirer.com\/soccer\/bimbo-sponsorship-soccer-mls-union-jersey-20260429.html\" target=\"_blank\" rel=\"nofollow noopener\">PHILADELPHIA INQUIRER, 4\/29<\/a>).<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">RELATED: <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/09\/sbj-jersey-and-helmet-sponsor-directory\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/09\/sbj-jersey-and-helmet-sponsor-directory\/\">SBJ Jersey and Helmet Sponsor Directory<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Union\u2019s main jersey sponsor moved its U.S. headquarters out of the Philadelphia region, and a team spokesperson&hellip;\n","protected":false},"author":2,"featured_media":180379,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[31017,80475,11616,69,71,70,11868],"class_list":["post-180378","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-deals","tag-merchandise-and-collectibles","tag-mls","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news","tag-soccer"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/180378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=180378"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/180378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/180379"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=180378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=180378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=180378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}