{"id":185344,"date":"2026-05-06T14:04:10","date_gmt":"2026-05-06T14:04:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/185344\/"},"modified":"2026-05-06T14:04:10","modified_gmt":"2026-05-06T14:04:10","slug":"influencer-impact-social-media-help-boost-local-restaurants-reading-area-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/185344\/","title":{"rendered":"Influencer impact: Social media help boost local restaurants | Reading Area"},"content":{"rendered":"<p>WEST READING, Pa. \u2013 In today&#8217;s digital age, a simple post can turn a dish into the next must-try sensation, overnight.<\/p>\n<p>&#8220;We had some local influencers come in. They posted a video about our banana foster latte. And I mean, the next day, we sold out of that latte,\u201d said Kelly Smith, owner of <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/deeprootscafeandfarm\/\" rel=\"nofollow noopener\">Deep Roots Cafe<\/a>.<\/p>\n<p>As times change, so do business models.<\/p>\n<p>&#8220;I started advertising with print and, you know, magazine \u2014maybe a little bit of radio here and there \u2014 and social media,\u00a0it was really new to all of us,\u201d said Brendan Jones, chef and general manager, Cafe Sweet Street.<\/p>\n<p>At <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/CafeSweetStreet\" rel=\"nofollow noopener\">Cafe Sweet Street<\/a>\u00a0in Reading, the chef says a little help can go a long way.<\/p>\n<p>&#8220;One of my customers actually approached me about taking over our social media,\u201d Jones said. \u201cShe was a big fan of the restaurant and actually a good friend.&#8221;<\/p>\n<p>Over the years, the reach expanded, bringing in new customers.<\/p>\n<p>&#8220;Today&#8217;s generation really gets their news, gets their information from a handheld device,\u201d Jones said. &#8220;If we post a particular coffee special, or we announce a certain dish, people are going to come in and ask for that.&#8221;<\/p>\n<p>Other spots, like the recently-opened Deep Roots Cafe in West Reading, are seeing the same impact.<\/p>\n<p>&#8220;We have had an amazing reception here in West Reading \u2014 so much more than we ever could have expected,\u201d Smith said.<\/p>\n<p>Much of that promotion comes from the community.<\/p>\n<p>&#8220;The West Reading Community Revitalization Foundation,&#8221; Smith said. &#8220;They are amazing.\u201d<\/p>\n<p>\u201cThey run the <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/PennAvenueWestReading\" rel=\"nofollow noopener\">Visit West Reading page<\/a> on Instagram and Facebook,\u201d she said, \u201cand they just do an amazing job of creating experiences here in West Reading for people to come and spend their time and money here in this community.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"WEST READING, Pa. \u2013 In today&#8217;s digital age, a simple post can turn a dish into the next&hellip;\n","protected":false},"author":2,"featured_media":185013,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[82614,2363,82613,31525,82611,30834,128,130,129,82612,707],"class_list":["post-185344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-cafe-sweet-street","tag-community-engagement","tag-deep-roots-cafe","tag-digital-advertising","tag-influencer-marketing","tag-local-restaurants","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news","tag-social-media-impact","tag-west-reading"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/185344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=185344"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/185344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/185013"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=185344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=185344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=185344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}