{"id":204071,"date":"2026-05-28T01:34:17","date_gmt":"2026-05-28T01:34:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/204071\/"},"modified":"2026-05-28T01:34:17","modified_gmt":"2026-05-28T01:34:17","slug":"endorsements-money-and-messaging-propelled-brooks-to-a-dominant-win-in-pa-7","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/204071\/","title":{"rendered":"Endorsements, money and messaging propelled Brooks to a dominant win in PA-7"},"content":{"rendered":"<p>BETHLEHEM, Pa. \u2014 The Lehigh Valley&#8217;s Democratic primary featured four candidates with different strengths and weaknesses, political hopefuls who tried to appeal to different demographics within Pennsylvania&#8217;s battleground 7th Congressional District.<\/p>\n<p>Such races often turn into who can better marshal supporters and realize the best turnout. <\/p>\n<p>Entering the primary, Lamont McClure claimed his time as an elected official in Northampton County gave him strong support there. <\/p>\n<p>Carol Obando-Derstine, the only Latina in the race, said the region&#8217;s growing Hispanic communities would rally to her. <\/p>\n<p>Ryan Crosswell, a Marine and former federal prosecutor, looked for backing from veterans and voters with higher levels of education.<\/p>\n<p>Instead, <a class=\"Link\" href=\"https:\/\/www.lehighvalleynews.com\/elections\/bob-brooks-pulls-away-in-lehigh-valleys-crowded-congressional-primary\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">the race was dominated by firefighter union boss Bob Brooks<\/a> on nearly every front. <\/p>\n<p>While Obando-Derstine did carry some neighborhoods in Center City Allentown and Crosswell performed well in some wealthy suburban precincts, Brooks won nearly everywhere \u2014 and by convincing spreads. <\/p>\n<p>Crosswell, who appears to have finished in second place with 14,576 votes, could add all of Obando-Derstine&#8217;s 12,136 votes to his tally and still lose to Brooks by a 2-percentage-point margin.<\/p>\n<p>Unofficial results show Brooks swept every municipality in Lehigh County and the small sliver of Monroe County. <\/p>\n<p>While each candidate carried a municipality in Carbon County, the overall effect was the same. Brooks won there with 38% of the vote, the same as in Lehigh and Monroe counties.<\/p>\n<p>Brooks did even better in Northampton County, securing 43% of the overall vote, according to the state website. He nearly swept every municipality there, too, dropping East Bangor to McClure by one vote.<\/p>\n<p>Jenna Kaufmann, Brooks&#8217; campaign manager, attributed Brooks&#8217;s success to his message. The retired city firefighter campaigned on his blue-collar roots and said the district needed an everyman to stand up for the working class in Washington.<\/p>\n<p>&#8220;That message resonated in every corner of the district from Lehigh County to Northampton County to Carbon, and it&#8217;s why Bob won decisively,&#8221; Kauffmann said in an email Friday.<\/p>\n<p>Money and endorsements<\/p>\n<p>But while Brooks&#8217; assorted resume of fighting for workers&#8217; rights, bartending and driving snowplows may have resonated with Lehigh Valley voters, the financial might behind Brooks let his message reach voters across the district. <\/p>\n<p>Brooks&#8217; campaign finance report filed in early May shows he spent $919,215 through April 29 \u2014 just as paid TV spots kicked into high gear. <\/p>\n<p>Only the Crosswell campaign surpassed his spending, with $1.3 million through the same time period.<\/p>\n<p>But many of Brooks&#8217;s allies pumped money into the PA-7 race on his behalf.<\/p>\n<p>Stronger Together PA, a Super PAC with a website <a class=\"Link\" href=\"https:\/\/strongertogetherpa.com\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">dedicated strictly to Brooks&#8217; election<\/a>, reported spending $1.7 million toward his campaign days before the primary. <\/p>\n<p>The group appears to be primarily funded by firefighter unions from across the country and The Bench, a hybrid PAC based out of Washington.<\/p>\n<p>&#8220;They&#8217;re the majority Dems,&#8221; Brooks said of The Bench during his victory speech Tuesday night. <\/p>\n<p>&#8220;Without them, we&#8217;re probably not standing here. They have been phenomenal in the effort of supporting this campaign from start to where we stand, and they&#8217;re going to be here for the rest of the way.&#8221;<\/p>\n<p>In the same speech, Brooks thanked the Congressional Progressive Caucus. Its campaign finance report filed hours after the primary ended showed it spent $140,300 on digital ads promoting Brooks. <\/p>\n<p>The caucus also paid for polling that the campaign used to argue that Brooks was stepping away from the rest of the field, though it&#8217;s not clear how much that cost.<\/p>\n<p>All of that funding let Brooks capitalize on another strength that his allies couldn&#8217;t match \u2014 high-profile endorsements. <\/p>\n<p>High-profile endorsements<\/p>\n<p>Brooks entered the congressional race last summer with the backing of U.S. Sen. Bernie Sanders, perhaps the most iconic progressive in American politics. <\/p>\n<p>Gov. Josh Shapiro, Pennsylvania&#8217;s popular governor known more for his pragmatism, officially endorsed Brooks in December. <\/p>\n<p>Both were featured prominently in Brooks\u2019 advertising, and Shapiro appeared alongside him in ads that saturated the region in the closing weeks of the campaign.<\/p>\n<p>Chris Borick, a political scientist at Muhlenberg College, said Brooks\u2019 victory is in part Shapiro\u2019s as well.<\/p>\n<p>Brooks <a class=\"Link\" href=\"https:\/\/www.youtube.com\/watch?si=lOXbqWuVLvonrGK7&amp;v=7e9M7q8A8Xk&amp;feature=youtu.be\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">has said he entered the race after encouragement from Shapiro<\/a>, who is widely seen as a potential 2028 presidential contender. <\/p>\n<p>Borick said Shapiro\u2019s involvement reflects his influence in shaping Democratic races in battleground Pennsylvania, and a Brooks victory in November would strengthen both men\u2019s standing within the national party.<\/p>\n<p>&#8220;I think this victory was one that Governor Shapiro could take credit for having a serious hand in,&#8221; Borick said.<\/p>\n<p>That said, it&#8217;s Brooks&#8217; profile and history that have drawn politicians like Shapiro, Sanders and others to his cause. They recognized his message as a powerful one and stood behind him because of it, Borick said. <\/p>\n<p>It&#8217;s also why many of his supporters have been willing to look past Brooks&#8217; blemishes, such as a lawsuit alleging that Brooks is hiding his assets to avoid a $162,000 debt owed to his former mother-in-law, that he failed to report that debt to Congress as required by law and for supporting gun rights on social media the day after a gunman shot 45 people at an El Paso Walmart.<\/p>\n<p>As the cost of gas and groceries climb and healthcare and energy bills spiral out of control, voters also are clamoring for someone who identifies with the pinch they&#8217;re feeling in their pocketbooks, Borick said. <\/p>\n<p>Brooks, who&#8217;s made no secret of relying on SNAP benefits in his childhood and talked about staring down foreclosure due to medical bills, resonated with those voters.<\/p>\n<p>&#8220;I think the more powerful explanation was that Brooks offered something that was a better fit for this moment in time,&#8221; Borick said. &#8220;I think that was very much on voters&#8217; minds.&#8221;<\/p>\n<p>Brooks now will take that history to the November election, where he&#8217;ll face Republican incumbent Ryan Mackenzie. <\/p>\n<p>The race will serve as a clash of styles, as Mackenzie, a graduate of Harvard Business School, has spent most of his adult life in elected office. <\/p>\n<p>Mackenzie has supported President Donald Trump&#8217;s biggest policies this term, including voting for the One Big Beautiful Bill, letting the president to continue the war in Iran and defunding foreign aid and public media.<\/p>\n","protected":false},"excerpt":{"rendered":"BETHLEHEM, Pa. \u2014 The Lehigh Valley&#8217;s Democratic primary featured four candidates with different strengths and weaknesses, political hopefuls&hellip;\n","protected":false},"author":2,"featured_media":204072,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[89996,153,155,154,1583,89997,89998,89999,90000,90001,90002,85168],"class_list":["post-204071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-7th-congressional-district-pennsylvania","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news","tag-bob-brooks","tag-bob-brooks-vs-ryan-mackenzie","tag-brooks-mackenzie-november-election","tag-brooks-vs-mackenzie","tag-how-bob-brooks-won-pa-7","tag-how-bob-brooks-won-the-primary","tag-lehigh-valley-democratic-primary","tag-pa-7"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/204071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=204071"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/204071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/204072"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=204071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=204071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=204071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}