READING, Pa. — Some major upgrades to enhance the viewing experience at the IMAX in Reading were celebrated Thursday with a ribbon cutting.<\/p>\n
“I come in and I see that massive 70 ft wide, 40 ft tall screen sitting there smiling at me and I go wow,” says R\/C Theatres President & CEO, Scott Cohen.<\/p>\n
The owners say the upgrades to the IMAX are bringing the entertainment experience to a whole new level.<\/p>\n
“We’re also calling it ‘Reimagined IMAX Extraordinary Awaits’,” says Shelbi Gutowski with R\/C Theatres.<\/p>\n
The changes will produce a crystal-clear picture that is three times brighter, and immersive sound; not to mention the heated recliners.<\/p>\n
“This is the demand of the public,” says Cohen. “They want these amenities that we’re installing here and we want people to come back downtown.”<\/p>\n
“This specific theater has a special place in my heart because as they were opening up, I was relocating my family to the city of Reading in 2008,” says Reading Mayor Eddie Moran. “I spent many weekends coming here because it was a great entertainment and a reasonable entertainment for me and my twin boys.”<\/p>\n
The theater has embraced being a part of the Reading community.<\/p>\n
“We’re keeping our ticket pricing as is,” says Gutowski. “Very competitive with our ticket pricing, very conscious of the economy.”<\/p>\n
The other auditoriums will also be upgraded to include the heated recliners throughout the summer and fall.<\/p>\n","protected":false},"excerpt":{"rendered":"READING, Pa. — Some major upgrades to enhance the viewing experience at the IMAX in Reading were celebrated…\n","protected":false},"author":2,"featured_media":204881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[214,128,130,129,213],"class_list":["post-204880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-_homepage_top_stories","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news","tag-reading-area"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/204880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=204880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/204880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/204881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=204880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=204880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=204880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}