Harley-Davidson is bringing some motorcycle production back to Wisconsin.<\/p>\n
In a statement Tuesday<\/a>, the company said it plans to bring production of its Revolution Max motorcycles back to the United States, with that manufacturing moving to Wisconsin and Pennsylvania. That includes Harley\u2019s Pan America, Sportster S, and Nightster models.<\/p>\n Harley plans to produce more than 100,000 motorcycles at its York, Pennsylvania plant in 2027, according to the company. <\/p>\n Understanding Wisconsin, Together.<\/p>\n WPR\u2019s \u201cWisconsin Today\u201d newsletter keeps you connected to the state you love without feeling overwhelmed. No paywall. No agenda. No corporate filter.<\/p>\n The company\u2019s announcement did not specify what type of production it would increase in Wisconsin or how many jobs would be added in both states. Harley, based in Milwaukee, currently has an 849,000 square-foot powertrain factory in Menomonee Falls<\/a>.<\/p>\n Harley-Davidson did not immediately respond to a request for comment.<\/p>\n In a statement, Harley said it has built motorcycles in the U.S. for more than a century. The company says its announcement \u201creflects our commitment to strengthening Harley-Davidson\u2019s manufacturing base for the long term.\u201d<\/p>\n \u201cThis move returns machining, powertrain assembly, painting, and final vehicle assembly work to our facilities in Pennsylvania and Wisconsin, supporting dozens of additional American manufacturing and union jobs,\u201d the statement reads.<\/p>\n The plan to boost manufacturing comes after Harley laid off workers<\/a> earlier this year. At the time, the company did not say how many employees were laid off or where they worked.\u00a0<\/p>\n Harley-Davidson had an operating loss of $29 million in 2025 and its global motorcycle sales fell 12 percent that year compared to 2024, according to the company\u2019s fourth quarter earnings report<\/a>.<\/p>\n That\u2019s as tariffs cost the company $67 million last year, said Jonathan Root, the company\u2019s chief financial officer.<\/p>\n \u201cIn 2025, the global tariff environment was more volatile and uncertain than we had expected at the beginning of the year,\u201d Root told investors during a February earnings call<\/a>.<\/p>\n Harley\u2019s sales rebounded slightly to start the year, up 8 percent in the first quarter compared to the same period last year, according to figures from the company.<\/a><\/p>\n Last month, the company announced a plan<\/a> aimed at improving its profitability, framing it as a back to basics approach.<\/p>\n \u201cThis strategy is intentionally grounded in our core strengths,\u201d Harley-Davidson CEO Artie Starrs told investors last month<\/a>.<\/p>\n Harley has said<\/a> its plan to bring work back to Wisconsin and Pennsylvania is part of that strategy.<\/p>\n Bill Davidson, the great-grandson of one of the company\u2019s four founders, said in a statement that his family \u201cspent generations working in this company\u201d and they\u2019re \u201cincredibly excited\u201d about the announcement.<\/p>\n \u201cBringing this work back home is another important step in getting back to the bricks, investing in American manufacturing, and building on the values that have made Harley-Davidson one of the most iconic brands in the world,\u201d Davidson stated.<\/p>\n