ALLENTOWN, Pa. — Multiple fire crews are on the scene of a massive commercial building fire on Wednesday night.\u00a0<\/p>\n
County dispatchers say the blaze has escalated to a four-alarm response. The first alarm came in at around 8:40 p.m.<\/p>\n
The fire is burning at a building in the 300 block of North Front Street.\u00a0<\/p>\n
Firefighters are currently attacking the flames from the ground while deploying multiple aerial ladder units to battle the blaze from above.<\/p>\n
All three floors of the building are on fire, and PPL has turned off power in that area.\u00a0<\/p>\n
Witnesses at the scene told 69 News that heavy flames are visible along Front Street, sending thick, black smoke into the air.<\/p>\n
Due to the heavy smoke conditions, area residents are being strongly advised to stay indoors and keep their windows closed to avoid inhaling the fumes.<\/p>\n
Officials are advising residents in that area, especially across the street, to be ready to evacuate.\u00a0<\/p>\n
There is no immediate word on what caused the fire or if any injuries have been reported.<\/p>\n
A 69 News crew is on the way to the scene, we will have the latest updates on air at 10:00 p.m..<\/p>\n
This is a developing story. Stick with 69 News on the web and on air for updates as more information becomes available.<\/p>\n","protected":false},"excerpt":{"rendered":"ALLENTOWN, Pa. — Multiple fire crews are on the scene of a massive commercial building fire on Wednesday…\n","protected":false},"author":2,"featured_media":227398,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[214,232,153,155,154],"class_list":["post-227397","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-_homepage_top_stories","tag-allentown-area","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/227397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=227397"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/227397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/227398"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=227397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=227397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=227397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}