Renovations are underway at KDKA-TV in Pittsburgh as new augmented\/virtual reality technology is being implemented within the station’s news studio.\u00a0<\/p>\n
Inside KDKA-TV’s existing news studio at Gateway Center in Downtown Pittsburgh, crews have begun renovations with plans to install massive walls and a fully green environment that will allow anchors, meteorologists, and reporters to interact with immersive virtual reality technology and graphics in real time.\u00a0<\/p>\n
While the renovations are underway, the station’s newscasts have moved to other temporary locations throughout the building<\/a>.\u00a0<\/p>\n The new AR\/VR studio is expected to launch later this year, introducing an exciting way to deliver weather and news, immersing audiences in the story instead of just viewing it. \u00a0<\/p>\n “This is more than getting just a new news set,” said KDKA-TV Creative Services Director Tom Schneider. “This a completely different experience.”<\/p>\n With the AR\/VR technology, viewers will be able to more readily understand what is going on and be able to visually see how it impacts them with context and perspective making for a more immersive viewer experience.\u00a0<\/p>\n “It’s going to make storytelling much more interesting, much more immersive, and much more impactful for the audience and they’re going to want to watch this,” Schneider added.<\/p>\n KDKA-TV will be the latest CBS station to debut an immersive AR\/VR studio following launches of similar technology in New York, Los Angeles<\/a>, Chicago, Philadelphia, Sacramento<\/a>, the Bay Area, Denver, Texas, Miami, Detroit<\/a>, Baltimore<\/a>, and Atlanta<\/a>.<\/p>\n