{"id":230312,"date":"2026-06-28T14:03:21","date_gmt":"2026-06-28T14:03:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/230312\/"},"modified":"2026-06-28T14:03:21","modified_gmt":"2026-06-28T14:03:21","slug":"landmark-yoccos-location-closing-in-allentown-lehigh-valley-regional-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/230312\/","title":{"rendered":"Landmark Yocco&#8217;s location closing in Allentown | Lehigh Valley Regional News"},"content":{"rendered":"<p>It&#8217;s the end of an era for &#8220;The Hot Dog King.&#8221;<\/p>\n<p>69 News has learned the <a href=\"http:\/\/www.yoccos.com\/welcome.html\" target=\"_blank\" rel=\"nofollow noopener\">Yocco&#8217;s<\/a> location on Liberty Street in Allentown is closing its doors for good Sunday night.<\/p>\n<p>Employees confirmed the news Sunday afternoon, just hours before the Lehigh Valley staple is set to close.<\/p>\n<p>Marie Hirst has been working at the location at 625 Liberty Street in Allentown, on and off since the 1980&#8217;s.<\/p>\n<p>&#8220;It is sad, I cried a little bit on Friday after we got the news,&#8221; Hirst said.<\/p>\n<p>The four employees that work there say they will be taking jobs at the other Yocco&#8217;s locations spread across the Lehigh Valley.<\/p>\n<p>The other five Yocco&#8217;s locations remain open.<\/p>\n<p>Employees say they learned of the closure on Friday, when management told them slow sales and low customer turnout were affecting business on Liberty Street.<\/p>\n<p>On Sunday, patrons were lining up at the landmark Liberty Street location for a last taste there of their favorite dogs in town, sharing stories from years past.<\/p>\n<p>&#8220;I was shocked at first,&#8221; customer, Ramon Alvarado said.<\/p>\n<p>Known for its famous hot dogs &#8211; and &#8220;Secret Recipe Chili Sauce&#8221; &#8211; Yocco&#8217;s was founded in 1922 by Theodore Iacocca, who opened the original store on Liberty Street that same year.<\/p>\n<p>In 1934, the original location moved down the block to its current spot at 625 Liberty Street.<\/p>\n<p>Several other locations have been opened since, including restaurants in Allentown, Trexlertown, Fogelsville and Emmaus.<\/p>\n<p>According to <a href=\"http:\/\/www.yoccos.com\/our-story.html\" target=\"_blank\" rel=\"nofollow noopener\">Yocco&#8217;s website<\/a>, &#8220;No matter how many stores open up, Yocco&#8217;s is committed to maintaining the same level of quality in its food and customer service that its customers have known for the past 90+ years.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"It&#8217;s the end of an era for &#8220;The Hot Dog King.&#8221; 69 News has learned the Yocco&#8217;s location&hellip;\n","protected":false},"author":2,"featured_media":230313,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[119,121,120,805],"class_list":["post-230312","post","type-post","status-publish","format-standard","has-post-thumbnail","category-allentown","tag-allentown","tag-allentown-headlines","tag-allentown-news","tag-lehighvalley"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/230312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=230312"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/230312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/230313"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=230312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=230312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=230312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}