{"id":236712,"date":"2026-07-06T14:42:07","date_gmt":"2026-07-06T14:42:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/236712\/"},"modified":"2026-07-06T14:42:07","modified_gmt":"2026-07-06T14:42:07","slug":"pennsylvania-launches-pa-brews-a-statewide-branding-campaign-for-craft-brewers-wpxi","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/236712\/","title":{"rendered":"Pennsylvania launches PA Brews, a statewide branding campaign for craft brewers \u2013 WPXI"},"content":{"rendered":"<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">PITTSBURGH \u2014 Pennsylvania is launching a statewide branding campaign for the craft brewing industry.<\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">Dubbed PA Brews, the campaign was announced by the Pennsylvania Malt and Brewed Beverage Industry Promotion Board at the Craft Brewers Conference, a national event held this year in Philadelphia. The campaign, which will feature digital, social, television marketing and more, aims to be a cohesive marketing platform for the industry and is supported by the promotion board and the Pennsylvania Department of Agriculture. Paid advertisements are expected to start<\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">\u201cPennsylvania has long been a cornerstone of American brewing,\u201d board member Michele Burchfield said in a prepared statement. \u201cWith PA Brews, we\u2019re building a unified platform to celebrate our industry, support our producers and tell Pennsylvania\u2019s story in a more powerful, coordinated way.\u201d<\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">The campaign also aims to provide a digital guide showcasing brewery destinations, as well as a trails and landmarks across the state. The campaign\u2019s website breaks down the state into eight regions, dubbing the Pittsburgh area the Three Rivers Region, while the areas near Philadelphia and Erie are the Liberty Region and the PA Great Lakes Region, respectively. <\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\"><a href=\"https:\/\/www.bizjournals.com\/pittsburgh\/news\/2026\/07\/02\/pa-brews-branding-campaign.html?ana=wpxi\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.bizjournals.com\/pittsburgh\/news\/2026\/07\/02\/pa-brews-branding-campaign.html?ana=wpxi\">Click here to read more from our partners at the Pittsburgh Business Times.<\/a><\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">Download the <a href=\"https:\/\/www.wpxi.com\/mobile-apps\/\" rel=\"nofollow noopener\" target=\"_blank\">FREE WPXI News app<\/a> for breaking news alerts.<\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph\">Follow Channel 11 News on <a href=\"https:\/\/www.facebook.com\/wpxi\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/WPXI\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a>. | <a href=\"https:\/\/www.wpxi.com\/video\/\" rel=\"nofollow noopener\" target=\"_blank\">Watch WPXI NOW<\/a><\/p>\n<p>TOP STORIES FROM CHANNEL 11 NEWS <\/p>\n<p class=\"default__StyledText-sc-tl066j-0 gJuxXh body-paragraph body-copyright\">\u00a92026 Cox Media Group<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"PITTSBURGH \u2014 Pennsylvania is launching a statewide branding campaign for the craft brewing industry. Dubbed PA Brews, the&hellip;\n","protected":false},"author":2,"featured_media":236713,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[14496,62104,60009,4738,1706,62110,11112,29689,5816,653,2359,7156,14273,26724,10250,7756,53389,48798,17866,101915,12502,4034,29092,20436,27214,1070,19775,101916,16331,54681,7163,101917,1405,15656,7029,28,30,29,523,101918,26348,12627,7690,67598,976,18179,3668,101919,101920,52278,15163,15272,5384],"class_list":["post-236712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pennsylvania","tag-alcohol","tag-alcoholic","tag-ale","tag-background","tag-bar","tag-bartender","tag-beer","tag-beverage","tag-brewery","tag-cafe","tag-celebration","tag-close","tag-closeup","tag-club","tag-cold","tag-cool","tag-counter","tag-craft","tag-draft","tag-draught","tag-drink","tag-focus","tag-fresh","tag-glass","tag-happy","tag-holiday","tag-irish","tag-keg","tag-lager","tag-liquid","tag-macro","tag-mug","tag-night","tag-object","tag-party","tag-pennsylvania","tag-pennsylvania-headlines","tag-pennsylvania-news","tag-people","tag-pint","tag-pouring","tag-pub","tag-pump","tag-refreshment","tag-restaurant","tag-row","tag-summer","tag-tab","tag-tabs","tag-tap","tag-traditional","tag-up","tag-yellow"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/236712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=236712"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/236712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/236713"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=236712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=236712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=236712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}