{"id":242352,"date":"2026-07-13T16:35:07","date_gmt":"2026-07-13T16:35:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/242352\/"},"modified":"2026-07-13T16:35:07","modified_gmt":"2026-07-13T16:35:07","slug":"mlb-all-star-game-turns-into-retail-showcase-in-philadelphia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/242352\/","title":{"rendered":"MLB All-Star Game turns into retail showcase in Philadelphia"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/13\/how-the-phillies-built-a-franchise-ready-for-the-mlb-all-star-spotlight\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/13\/how-the-phillies-built-a-franchise-ready-for-the-mlb-all-star-spotlight\/\">2026 MLB All-Star Game in Philadelphia<\/a> has become \u201cas much <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/08\/sponsors-look-to-go-deep-at-mlb-all-star-game\/?issueId=3GIB53626FF7FBDOJ4KDFDRZYA\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/08\/sponsors-look-to-go-deep-at-mlb-all-star-game\/?issueId=3GIB53626FF7FBDOJ4KDFDRZYA\">a retail event as a baseball event<\/a>,\u201d according to Michael Klein of the PHILADELPHIA INQUIRER. The Midsummer Classic arrives with \u201ctwo sprawling shopping destinations, hundreds of exclusive products, and a merchandising operation at both the Convention Center and Citizens Bank Park.\u201d Fanatics will \u201canchor <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/13\/as-all-star-village-attendance-surges-capital-one-wants-to-keep-mlb-sponsorship-going\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/13\/as-all-star-village-attendance-surges-capital-one-wants-to-keep-mlb-sponsorship-going\/\">All-Star Village<\/a> with a flagship store,\u201d while Aramark has \u201ctransformed the two-level Phillies New Era Team Store at the ballpark into a showcase of All-Star-exclusive merchandise.\u201d MLB expects \u201cmore than 80,000 people\u201d to visit All-Star Village over the four days. Fanatics will operate \u201ca 16,000-square-foot flagship store at the Convention Center\u201d &#8212; its largest All-Star retail footprint since L.A. hosted the game in 2022. The company said that the store, open to ticket holders, \u201cwill carry more than 400 product styles.\u201d This year\u2019s assortment \u201cleans heavily into Philadelphia.\u201d The company noted that host-city merchandise, particularly jerseys and hats, has \u201cbecome an increasingly important part of every All-Star collection.\u201d After the Phillies\u2019 July 2 home game against the Pirates, Aramark workers \u201ccleared the store of all regular Phillies merchandise and began loading in All-Star items.\u201d The store was expanded in the offseason to \u201cabout 7,500 square feet.\u201d Francis Winkey, Aramark\u2019s Senior Merchandise Manager at Citizens Bank Park, said that the store \u201chas about 400 All-Star items, about 75% of them exclusive\u201d (<a href=\"https:\/\/www.inquirer.com\/food\/restaurants\/mlb-all-star-game-merchandise-sales-philadelphia-20260711.html \" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.inquirer.com\/food\/restaurants\/mlb-all-star-game-merchandise-sales-philadelphia-20260711.html \">PHILADELPHIA INQUIRER, 7\/11<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"The 2026 MLB All-Star Game in Philadelphia has become \u201cas much a retail event as a baseball event,\u201d&hellip;\n","protected":false},"author":2,"featured_media":242353,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[80475,1423,69,71,70],"class_list":["post-242352","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-merchandise-and-collectibles","tag-mlb","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/242352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=242352"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/242352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/242353"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=242352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=242352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=242352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}