{"id":244806,"date":"2026-07-16T12:36:08","date_gmt":"2026-07-16T12:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/244806\/"},"modified":"2026-07-16T12:36:08","modified_gmt":"2026-07-16T12:36:08","slug":"mlb-sees-massive-all-star-game-merch-sales-from-philadelphia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/244806\/","title":{"rendered":"MLB sees massive All-Star Game merch sales from Philadelphia"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Even though <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/15\/philadelphia-citizens-bank-park-shine-as-host-of-mlb-all-star-game\/?issueId=UCMRNUCHCJBNRANQTTZDREKWCI\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/07\/15\/philadelphia-citizens-bank-park-shine-as-host-of-mlb-all-star-game\/?issueId=UCMRNUCHCJBNRANQTTZDREKWCI\">Tuesday\u2019s MLB All-Star Game in Philadelphia<\/a> won\u2019t be remembered as an artistic success between the lines, fans in Philadelphia fueled a retail victory that was nearly unprecedented.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">MLB officials said merch sales at the All-Star Village fan fest surpassed the previous high from the 2022 fan fest in L.A. by a double-digit percentage. That represented a 45% increase from last year in Atlanta. Across retail channels &#8212; online, at Citizens Bank Park and at the fan fest &#8212; MLB\u2019s claim is that licensed merch sales equaled the record established in 2022.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Expect those totals to be challenged, if not surpassed, around next year\u2019s All-Star Game at Wrigley Field in Chicago.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cBusiness is very strong right now across categories, especially trading cards and collectibles, and Philadelphia is a city where people just turn out,\u201d said MLB Players Inc. President Evan Kaplan, who administers that organization\u2019s licensing business.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">CBP licensed product sales were up 25% from Atlanta during ASG \u201cWeek,\u201d while MLBShop.com sales spiked 34% from 2025 during the same time period, producing the second-highest online sales total for MLB All-Star merch since the 1998 launch of MLB e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"Even though Tuesday\u2019s MLB All-Star Game in Philadelphia won\u2019t be remembered as an artistic success between the lines,&hellip;\n","protected":false},"author":2,"featured_media":244807,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4662,80475,1423,69,71,70],"class_list":["post-244806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-baseball","tag-merchandise-and-collectibles","tag-mlb","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/244806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=244806"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/244806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/244807"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=244806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=244806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=244806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}