\n PHILADELPHIA, July 23, 2026 (Newswire.com)
\n –
\n American Rebel Holdings, Inc. (OTCID:AREB), creator of American Rebel Light Beer, announced the final activation of its patriotic summer series in Pennsylvania as American Rebel CEO and Country Rock artist Andy Ross headlines Country Night at Parx Racing\u00ae, located at 3001 Street Road, Bensalem, PA 19020. The performance-running 5:00 p.m. to 8:00 p.m. EDT-serves as the finale of the venue’s four\u2011week Star\u2011Spangled Happy Hour series and reinforces the Company’s accelerating Distribution\u2011First growth strategy across the Commonwealth.<\/p>\n
American Rebel Light Beer continues to scale rapidly in Pennsylvania, now surpassing 437 active retail and on\u2011premise accounts across 47 counties, representing nearly 70% statewide coverage. Tonight’s activation supports that momentum by combining live entertainment, grassroots consumer engagement, and targeted brand promotion in one of the Company’s fastest\u2011growing regional markets.<\/p>\n
Star\u2011Spangled Happy Hour Finale – Thursday, July 23<\/p>\n
The July 23 activation marks the final installment of Parx Racing’s Star\u2011Spangled Happy Hour summer series – a four\u2011week run designed to kick off summer nights at the track with themed entertainment, live music, and food and drink specials. Each Thursday in July featured a new patriotic\u2011inspired theme, culminating in Country Night, where American Rebel Light Beer is the featured partner and CEO Andy Ross headlines the live performance.<\/p>\n
High\u2011Impact Activation at a Premier Pennsylvania Venue<\/p>\n
Located just 15 miles from Philadelphia, Parx Racing\u00ae hosts the final Star\u2011Spangled Happy Hour of the summer, featuring:<\/p>\n
Country Night theme<\/p>\n
Live country rock performance by Andy Ross<\/p>\n
Drink specials featuring American Rebel Light Beer<\/p>\n
On\u2011site brand activations and consumer engagement opportunities<\/p>\n
Appearances from Jeff Kurkjian and Donnie Black of The Andie Summers Show on 92.5 XTU, Philadelphia’s country station<\/p>\n
Tonight’s finale highlights American Rebel Light Beer as the featured partner, aligning with the Company’s high\u2011ROI experiential marketing strategy and supporting continued retail and distributor momentum across southeastern Pennsylvania.<\/p>\n
American Rebel Beer Events: Advancing the Distribution\u2011First Growth Model<\/p>\n
American Rebel’s partnership with Parx Racing\u00ae supports the Company’s broader Distribution\u2011First playbook, which focuses on scalable expansion, retailer support, and authentic consumer connection. Live activations remain a key component of this strategy, helping reinforce distributor relationships while introducing new audiences to American Rebel Light Beer.<\/p>\n
“Pennsylvania continues to be one of our strongest growth markets,” said Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc. “Closing out the Star\u2011Spangled Happy Hour series at Parx Racing\u00ae is a perfect way to connect with consumers, support our retail partners, and celebrate the momentum American Rebel Light Beer is building across the state.”<\/p>\n
About American Rebel Light Beer<\/p>\n
American Rebel Light Beer is a crisp, refreshing, all\u2011natural premium light lager crafted for patriotic Americans who celebrate freedom, country music, motorsports, tailgates, backyard barbecues, and the American way of life. Brewed and co\u2011packed by City Brewing and facilitated through AlcSource, American Rebel Light Beer is built on a fully scalable, asset\u2011light supply chain designed to support high\u2011frequency social occasions and national expansion.<\/p>\n
American Rebel Light Beer. It tastes like Freedom.<\/p>\n
American Rebel Beverages – Distribution Inquiries:<\/p>\n
Todd Porter, President, American Rebel Beverages} About American Rebel Holdings, Inc.<\/p>\n American Rebel Holdings, Inc. (OTCID:AREB) is America’s Patriotic Brand, offering safes and security products, branded lifestyle merchandise, and American Rebel Light Beer. Headquartered in Nashville, Tennessee, the Company is focused on freedom, patriotism, self\u2011reliance, and the independent spirit. Through American Rebel Light Beer, Champion Safe, branded merchandise, live events, media appearances, and community activations, American Rebel continues to expand national brand recognition and long\u2011term shareholder value.<\/p>\n Investor Relations & Contact Information:<\/p>\n Investor Relations: American Rebel Holdings, Inc. Forward\u2011Looking Statements<\/p>\n This press release contains forward\u2011looking statements within the meaning of Section\u202f27A of the Securities\u202fAct\u202fof\u202f1933 and Section\u202f21E of the Securities\u202fExchange\u202fAct\u202fof\u202f1934. Forward\u2011looking statements are based on current expectations, estimates, and projections about American\u202fRebel\u202fHoldings,\u202fInc. (OTCID:\u202fAREB), its business, management’s beliefs, and certain assumptions made by the Company. These statements are not guarantees of future performance and involve risks, uncertainties, and assumptions that are difficult to predict. Actual results may differ materially from those expressed or implied in any forward\u2011looking statements due to various factors, including but not limited to changes in market conditions, consumer demand, regulatory developments, supply chain dynamics, and other risks detailed in the Company’s filings with the U.S.\u202fSecurities\u202fand\u202fExchange\u202fCommission (“SEC”).<\/p>\n Forward\u2011looking statements in this release include, but are not limited to, statements regarding the Company’s growth strategy, distribution expansion, marketing initiatives, and future performance. The Star\u2011Spangled\u202fHappy\u202fHour activation at Parx\u202fRacing\u00ae described herein is a promotional event only and does not represent a long\u2011term partnership, joint venture, or contractual commitment between American\u202fRebel\u202fHoldings,\u202fInc. and Parx\u202fRacing\u00ae, Parx\u202fCasino\u00ae, or any affiliated entities. The event is part of the Company’s ongoing marketing and brand\u2011activation efforts designed to support its Distribution\u2011First growth model in Pennsylvania.<\/p>\n Investors are cautioned not to place undue reliance on forward\u2011looking statements, which speak only as of the date of this release. American\u202fRebel\u202fHoldings,\u202fInc. undertakes no obligation to update or revise any forward\u2011looking statements, whether as a result of new information, future events, or otherwise, except as required by law.<\/p>\n American\u202fRebel\u202fHoldings,\u202fInc. is a fully reporting public company traded on the OTC Market under the symbol AREB. The Company files annual reports on Form\u202f10\u2011K, quarterly reports on Form\u202f10\u2011Q, current reports on Form\u202f8\u2011K, and other required disclosures with the SEC. These filings, along with additional information about the Company, are available at www.otcmarkets.com\/stock\/AREB<\/a> and through the SEC’s EDGAR database at www.sec.gov<\/a>.<\/p>\n SOURCE: American Rebel Holdings<\/p>\n Source: American Rebel Holdings<\/p>\n Related Media<\/p>\n","protected":false},"excerpt":{"rendered":"PHILADELPHIA, July 23, 2026 (Newswire.com) – American Rebel Holdings, Inc. 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Email: tporter@americanrebelbeer.com<\/a><\/p>\n
Email: ir@americanrebel.com<\/a> info@americanrebel.com<\/a>
Websites: www.AmericanRebel.com<\/a> www.championsafe.com<\/a> www.americanrebelbeer.com<\/a><\/p>\n