{"id":254910,"date":"2026-07-29T20:23:09","date_gmt":"2026-07-29T20:23:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/254910\/"},"modified":"2026-07-29T20:23:09","modified_gmt":"2026-07-29T20:23:09","slug":"trua-senior-living-locators-launches-in-scranton-and-wilkes-barre","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/254910\/","title":{"rendered":"Trua Senior Living Locators Launches in Scranton and Wilkes-Barre"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Local physical therapist Vanessa Lanfrank brings personalized senior living guidance to families across northeastern Pennsylvania  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">SCRANTON, Pa., July 29, 2026 \/PRNewswire\/ &#8212; <a href=\"https:\/\/truacares.com\/trua-of-scranton-and-wilkes-barre\/\" data-ylk=\"slk:Trua%20Senior%20Living%20Locators;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Trua Senior Living Locators&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Trua Senior Living Locators<\/a>, a service that helps seniors and their families find living opportunities suited to their needs, preferences and lifestyles, has launched in the Scranton and Wilkes-Barre region under the local ownership of Vanessa Lanfrank.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lanfrank brings more than 20 years of experience as a physical therapist, working closely with seniors, patients, families and medical professionals throughout northeastern Pennsylvania. During her career, she was often asked what came next when a patient could no longer return home or needed a different level of support.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">That question became deeply personal when Lanfrank helped her family find the right living environment for her grandmother.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;I saw firsthand how difficult it can be for families to understand the differences among senior living and care settings,&#8221; Lanfrank said. &#8220;Many people do not know where to begin, what questions to ask or which option will best meet their loved one&#8217;s needs. Trua helps bridge that gap.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Her clinical background gives Lanfrank insight into a wide range of medical conditions, how they may progress and how they can affect mobility, personal care and daily life. She uses that experience to better understand each senior&#8217;s situation and provide individualized guidance throughout the search process.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;Every senior deserves personal attention,&#8221; Lanfrank said. &#8220;By listening to the senior and family, reviewing their needs and communicating with care professionals, we can help make the transition smoother and less stressful.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Founded in 2019, Cincinnati-based Trua Senior Living Locators provides personalized guidance to families exploring senior living options. The company combines clinical insight, proprietary technology, community-vetting protocols and one-on-one support to identify living opportunities that align with each client&#8217;s physical, emotional, financial and personal needs.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lanfrank&#8217;s first-year goals include increasing awareness of Trua&#8217;s no-cost service for seniors and educating families that it is never too early to explore their options. She also hopes to support smoother transitions from home, a hospital or a skilled care setting into a senior living community that feels comfortable and welcoming.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;My goal is to help families find the right setting the first time,&#8221; Lanfrank said. &#8220;Caring means more than completing a task. It means serving with compassion and joy so seniors feel respected, comfortable and welcomed into the next chapter of their lives.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">A lifelong resident of northeastern Pennsylvania, Lanfrank has worked in facilities throughout the Scranton, Wilkes-Barre and surrounding areas. She is a graduate of Misericordia University and lives in the Back Mountain with her husband of 16 years and their three children.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lanfrank has volunteered through several local organizations, including her children&#8217;s school PTO, where she previously served as president. She also volunteers with the Safety Awareness Team at Montage Mountain during the winter season.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Families and professionals seeking senior living or senior care services for a loved one or patient can learn more at truacares.com\/trua-of-scranton-and-wilkes-barre\/\u00a0or call 570-392-6261.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">About Trua Senior Living Locators  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Trua Senior Living Locators helps seniors and their families find living opportunities that fit their care needs, personal preferences and lifestyles. Through compassionate guidance, clinical insight, proprietary technology and careful community evaluation, Trua helps families navigate important decisions with confidence, clarity and care.  <\/p>\n<p>   <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/3B1145CC5C23A1DC71D40CFAB549908F916415061B92FB68B26D239DF4936BDD\/subgraphmysterio\/resizefit_w960;quality_80;format_webp\/https:%2F%2Fmedia.zenfs.com%2Fen%2Fprnewswire.com%2Fb59cf39506eaf2612fc3dd8c0002f829\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Cision\" height=\"16\" width=\"16\" class=\"yf-j98iil loader\"\/><\/a> Cision          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"> View original content:<a href=\"https:\/\/www.prnewswire.com\/news-releases\/trua-senior-living-locators-launches-in-scranton-and-wilkes-barre-302838096.html\" data-ylk=\"slk:https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Ftrua-senior-living-locators-launches-in-scranton-and-wilkes-barre-302838096.html;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;https:\/\/www.prnewswire.com\/news-releases\/trua-senior-living-locators-launches-in-scranton-and-wilkes-barre-302838096.html&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.prnewswire.com\/news-releases\/trua-senior-living-locators-launches-in-scranton-and-wilkes-barre-302838096.html<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Local physical therapist Vanessa Lanfrank brings personalized senior living guidance to families across northeastern Pennsylvania SCRANTON, Pa., July&hellip;\n","protected":false},"author":2,"featured_media":254911,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1957,108643,108641,4649,108642,178,180,179,5509,108640],"class_list":["post-254910","post","type-post","status-publish","format-standard","has-post-thumbnail","category-scranton","tag-families","tag-living-environment","tag-locators","tag-northeastern-pennsylvania","tag-physical-therapist","tag-scranton","tag-scranton-headlines","tag-scranton-news","tag-senior-living","tag-vanessa-lanfrank"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/254910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=254910"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/254910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/254911"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=254910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=254910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=254910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}