America\u2019s 250th birthday and sporting events such as the FIFA World Cup, MLB All Star Game\u00a0and\u00a0PGA Championship\u00a0were\u00a0just a few of the\u00a0major happenings taking center stage in Philadelphia this year.\u00a0\u00a0<\/p>\n
The Chamber of Commerce for Greater Philadelphia<\/a> is promoting the region through a new campaign, and Temple is proudly\u00a0joining the effort to welcome visitors to Philadelphia.\u00a0<\/p>\n With millions of visitors expected to visit Philadelphia throughout this milestone year, the Chamber\u2019s campaign positions Philadelphia as one of the nation\u2019s most powerful destinations. The Chamber\u2019s vision closely aligns with Forward with Purpose, Temple\u2019s strategic plan unveiled earlier this year, which identifies Place-based Impact as one of its three priorities.<\/p>\n \u201cCivic engagement is woven into our institution, and as we welcome millions to our region, Temple is proud to partner with the Chamber of Commerce for Greater Philadelphia in promoting our great city as a vibrant place to live, work and learn,\u201d said John Fry, president of Temple University. \u201cOur commitment to Place-based impact is a key part of our roadmap for the future as we foster relationships with community partners and work together to enhance economic\u00a0mobility\u00a0across Philadelphia.\u201d\u00a0<\/p>\n The\u00a0Chamber\u2019s\u00a0Where\u00a0First Meets Next\u00a0campaign\u00a0highlights Philadelphia\u2019s historical foundation while promoting the city as a dynamic hub for business growth, corporate\u00a0investment\u00a0and top talent.\u00a0\u00a0<\/p>\n \u201cOur campaign is about showcasing the very best of Greater Philadelphia to a global audience,\u201d said Chellie Cameron, president\u00a0and\u00a0chief\u00a0executive officer\u00a0of the\u00a0Chamber.\u00a0\u201cTemple University\u2019s support strengthens that effort by highlighting the people, ideas and institutions that drive our region forward. Together, we are creating a welcoming experience for visitors while reinforcing Philadelphia\u2019s reputation as a destination for talent,\u00a0innovation\u00a0and growth.\u201d\u00a0<\/p>\n Throughout the summer of 2026, Temple is supporting Philadelphia and the Chamber\u2019s theme by connecting the past and the future through a temporary twist on the brand campaign the university launched in the fall of 2025.\u00a0\u00a0<\/p>\n At that time, \u201cReal Success is Temple Made\u201d clearly defined what it means to be Temple Made, not only for the university community but for residents and visitors to Philadelphia. Brand messaging appeared on buses, billboards and trains pairing powerful descriptors with \u201cReal\u201d to\u00a0express how the university empowers its vibrant, tenacious community, driving personal growth, career success,\u00a0transformation\u00a0and innovation in Philadelphia and around the world.\u00a0<\/p>\n Now, for the summer of 2026, Temple is leaning into Philadelphia\u2019s history and supporting the Chamber\u2019s theme by connecting the past and the future. In various locations across the city the \u201cReal\u201d descriptor phrases are paired with \u201cIn a city built on bold ideas,\u201d connecting Temple\u2019s mission to Philadelphia\u2019s legacy as America\u2019s birthplace.\u00a0<\/p>\n When visitors land at Philadelphia International Airport or explore landmarks throughout the city, they will be greeted by signs, such as \u201cReal Passion,\u00a0In\u00a0a city built on bold ideas;\u201d and \u201cReal Progress,\u00a0In\u00a0a city built on bold ideas,\u201d and more. The advertisements also incorporate a Liberty Bell icon and select pieces of the campaign feature\u00a0Temple\u2019s 30 Under 30<\/a>\u00a0award recipients,\u00a0showcasing\u00a0the next generation of leaders shaping the city and beyond.\u00a0<\/p>\n Temple has a strong, ongoing collaboration with the Chamber of Commerce for Greater Philadelphia. The university is\u00a0an active member of\u00a0the organization through leadership roles,\u00a0partnerships\u00a0and programming. President Fry serves on the chamber\u2019s Board of Directors and Executive Committee\u00a0and served as its board chair from 2016-2018. In March, Temple Trustee Ellen Cooper,\u00a0FOX \u201985, was honored with the Chamber of Commerce for Greater Philadelphia\u2019s 2026 Paradigm Award, the region\u2019s most prestigious award for\u00a0a businesswoman.\u00a0\u00a0<\/p>\n As Philadelphia\u2019s public research university, Temple\u2019s unique take on this campaign reinforces the university\u2019s commitment to\u00a0Place-based\u00a0Impact by celebrating the city as a destination for innovation, opportunity and bold ideas while putting a spotlight on its accomplished alumni.<\/p>\n","protected":false},"excerpt":{"rendered":"America\u2019s 250th birthday and sporting events such as the FIFA World Cup, MLB All Star Game\u00a0and\u00a0PGA Championship\u00a0were\u00a0just a…\n","protected":false},"author":2,"featured_media":256060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[69,71,70],"class_list":["post-256154","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/256154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=256154"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/256154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/256060"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=256154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=256154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=256154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}