8.6 billion broadcast impressions 55+ million viewers worldwide 385 hours of national broadcast coverage 209 million in-venue impressions 55+ million combined social media engagements (earned and owned) <\/p>\n
In terms of real value, the draft produced: <\/p>\n
$1.41 billion in PR publicity value Draft week alone $27 million in owned and earned social media value $4.74 million in direct in-venue value <\/p>\n
Trajektory <\/p>\n
Pittsburgh generated more than twice the impressions and followers of any previous Draft host 69% higher social post value than the three-year host average The Pittsburgh Steelers recorded the highest Draft-week social engagement of any NFL club <\/p>\n
According to Trajektory, the event provided Pittsburgh with a level of national and international exposure that could not have been replicated through paid advertising alone.<\/p>\n
\u201cPittsburgh set a new standard for the NFL Draft, delivering a record-breaking event that surpassed expectations for fans, prospects, partners and the broader football community.,” said Peter O\u2019Reilly, NFL executive vice president of club business, international and league events. <\/p>\n","protected":false},"excerpt":{"rendered":"8.6 billion broadcast impressions 55+ million viewers worldwide 385 hours of national broadcast coverage 209 million in-venue impressions…\n","protected":false},"author":2,"featured_media":262707,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[73,75,74],"class_list":["post-262706","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pittsburgh","tag-pittsburgh","tag-pittsburgh-headlines","tag-pittsburgh-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/262706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=262706"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/262706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/262707"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=262706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=262706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=262706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}