{"id":264438,"date":"2026-08-13T06:32:07","date_gmt":"2026-08-13T06:32:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/264438\/"},"modified":"2026-08-13T06:32:07","modified_gmt":"2026-08-13T06:32:07","slug":"downtown-allentown-alliance-housing-authority-share-goals-new-projects-allentown-area","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/264438\/","title":{"rendered":"Downtown Allentown Alliance, housing authority share goals, new projects | Allentown Area"},"content":{"rendered":"<p>ALLENTOWN, Pa. \u2013 Allentown City Council continued its community outreach efforts Wednesday night by holding a special meeting for the purpose of hearing presentations about the Allentown Housing Authority and the Downtown Allentown Alliance.<\/p>\n<p>Allentown Housing Authority<\/p>\n<p>Julio Guridy, executive director of the housing authority, gave a basic overview of the authority, its core mission and the programs it has to offer.<\/p>\n<p>Guridy said there is always a need for more affordable public housing and presented statistics that the authority has 729 public housing units, while there is a waitlist of 3,132 applicants.<\/p>\n<p>Guridy also detailed information regarding social services offered by <a target=\"_blank\" href=\"https:\/\/www.allentownhousing.org\/\" rel=\"nofollow noopener\">the authority<\/a>, including:<\/p>\n<p>Resident Opportunity and Self Sufficiency Program, a needs assessment program that helps residents advance towards goals that best fit their needs.<\/p>\n<p>Housing Choice Voucher Homeownership Program, which assists first-time homebuyers to transition between renting and becoming a homeowner. For qualified residents, the housing assistance payment goes towards the monthly mortgage.<\/p>\n<p>Family Self-Sufficiency Program, which assists residents with building financial assets by working towards educational, professional and personal goals.<\/p>\n<p>Allentown Housing Authority Scholarship Program, which offers secondary education scholarships to high school seniors where funds are distributed evenly between semesters for a total of $1,500 year, with a maximum of $6,000 for four years.<\/p>\n<p>Guridy identified some future projects including: Little Lehigh Phase II, 35 new tax-credit units; The Lofts at Sixth\u00a0Street, eight new housing units for low-income housing; and a total of 10 public housing units that will be renovated and transitioned to homeownership units for first-time buyers.<\/p>\n<p>Downtown Allentown Alliance<\/p>\n<p>The <a target=\"_blank\" href=\"https:\/\/downtownallentown.com\/\" rel=\"nofollow noopener\">Downtown Allentown Alliance<\/a> presentation was made by board Chair Matthew Malozi and Executive Director Lisa Finkelstein.<\/p>\n<p>\u201cThe DAA began in 2024 with a steering committee that was convened to take a look at why the downtown, in spite of record levels of investment by many different public and private organizations, was lacking in activation and vibrancy,\u201d Malozi said.\u00a0\u00a0<\/p>\n<p>\u201cThat steering committee\u00a0commissioned a report by national consultants that was entitled the \u2018Downtown Allentown Revitalization and Activation Report,\u2019\u201d he said. \u201cIt was a 283-page document and assessment that compared Allentown to our peers of similar size demographics.\u201d<\/p>\n<p>\u201cAnd what it found, among other things, is that the city \u2014 compared to our peers \u2014 is clean and safe, but we have a perception problem, and one of the things lacking was retail vibrancy and community engagement,\u201d Malozi continued.<\/p>\n<p>A strategic plan was created by pulling data from the report.<\/p>\n<p>The DAA has four strategic pillars: enhance engagement and vibrancy, inspire loyalty and advocacy, curate a dynamic retail landscape, and celebrate and elevate cultural heritage.<\/p>\n<p>An ambassador program was created that has now logged 121,477 tasks from November 2025 through July 2026, including hospitality greetings, safety escorts and business outreach contacts.<\/p>\n<p>The DAA recently began a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/profile.php?id=61591530541766\" rel=\"nofollow noopener\">social media presence<\/a>.<\/p>\n<p>Next steps include a global marketplace festival, Center Square activation to energize the civic core with new programming, and improved event coordination.<\/p>\n<p>In the 2025-26 fiscal year, 34% of the DAA revenue came from city funding, with the remaining 66% from private dollars and state and other public sources.<\/p>\n<p>Councilmember Ce-Ce Gerlach reminded the organization that the surrounding communities are primarily Latino, and she feels that the downtown events are not necessarily geared to provide for the long-term residents.<\/p>\n<p>DAA officials said through the branding and marketing process, the surrounding communities have been identified as primary audiences for events.<\/p>\n<p>Council President Santo Napoli said there does need to be a focus on small business owners.<\/p>\n<p>\u201cThere are small business owners that have a ton of passion, with a lot of drive, but they just need some help,\u201d Napoli said. \u201cWhether it&#8217;s in tech assistance, whether it&#8217;s some marketing assistance, these are folks that could succeed and thrive if they just had a little bit of help.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"ALLENTOWN, Pa. \u2013 Allentown City Council continued its community outreach efforts Wednesday night by holding a special meeting&hellip;\n","protected":false},"author":2,"featured_media":264439,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[119,2748,121,62361,120,21762,111650,111649,21218,14932],"class_list":["post-264438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-allentown","tag-allentown","tag-allentown-city-council","tag-allentown-headlines","tag-allentown-housing-authority","tag-allentown-news","tag-downtown-allentown-alliance","tag-julio-guridy","tag-lisa-finkelstein","tag-matthew-malozi","tag-santo-napoli"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/264438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=264438"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/264438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/264439"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=264438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=264438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=264438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}