Press Release:<\/p>\n
Welcome America, Inc., the nonprofit organization behind some of Philadelphia\u2019s largest and the nation\u2019s most celebrated civic events and experiences, announced today\u00a0that Nicole Cashman, founder and CEO of Cashman & Associates, has been named Interim Chief Executive\u00a0Officer. Her appointment follows the conclusion of Michael DelBene\u2019s tenure as President and CEO after the 2026 Wawa Welcome America festival in July.\u00a0<\/p>\n
For the past 25 years, Cashman & Associates has worked closely with Welcome America, with Cashman\u00a0playing an instrumental role in shaping the organization\u2019s events publicity, strategic communications and\u00a0executive advisory efforts through some of its most significant milestones. That longstanding partnership\u00a0has given her an unparalleled understanding of the organization, its mission and its many stakeholders.\u00a0<\/p>\n
\u201cNicole has spent her career helping tell Philadelphia\u2019s story and bringing people together around the\u00a0experiences that make our city extraordinary,\u201d said Mayor Cherelle L. Parker, who chairs the Welcome\u00a0America Inc. Board of Directors. \u201cNicole understands the important role Welcome America plays in our\u00a0city, creating moments that bring together our communities, welcome visitors and showcase Philadelphia\u00a0on a national and international stage. We look forward to working with Nicole as the organization\u00a0continues its important work throughout the year.\u201d\u00a0<\/p>\n
\u201cNicole has been a trusted partner to Welcome America and has played an important role in the\u00a0organization\u2019s growth and evolution,\u201d said Judge Daniel Anders, Vice Chair of the Welcome America, Inc.\u00a0 Board of Directors. \u201cShe brings a combination of institutional knowledge, executive leadership and deep\u00a0experience across tourism, major events and marketing that makes her exceptionally well suited to lead\u00a0Welcome America during this important transition. The Board has tremendous confidence in Nicole\u2019s\u00a0ability to provide strong, steady leadership as we look toward the future.\u201d\u00a0<\/p>\n
Cashman is the founder and CEO of Cashman & Associates, the award-winning strategic marketing and\u00a0communications agency she founded in Philadelphia in 2001. She has spent more than three decades advising businesses, organizations and civic leaders on communications, brand strategy, major events and high-profile initiatives. Cashman has also previously served in interim leadership roles of both the Atlantic\u00a0City Alliance and Visit Philadelphia, successfully stepping in during pivotal periods for two of the region\u2019s leading destination marketing organizations.\u00a0<\/p>\n
\u201cI have had the privilege of working alongside Welcome America for 25 years and have seen firsthand the\u00a0extraordinary impact this organization has on Philadelphia and the region,\u201d said Nicole Cashman, Interim\u00a0Chief Executive Officer of Welcome America, Inc. \u201cI am honored to step into this role and work with the\u00a0existing staff and our many partners to continue advancing Welcome America\u2019s mission and building on\u00a0the strong foundation that has been established. Welcome America means a great deal to me, and I\u2019m\u00a0excited to help guide it through this next chapter as we reimagine the organization for 2027 and beyond.\u201d\u00a0<\/p>\n
ABOUT WELCOME AMERICA, INC.\u00a0<\/p>\n
Welcome America, Inc. is a 501c3, non-profit organization engaged in a public-private partnership with the City of Philadelphia which seeks to enhance the resident and visitor experience by planning and\u00a0producing citywide celebrations including the Welcome America Festival and the Holiday Tree Lighting\u00a0Celebration. These events generate positive economic impact to the local economy and increase\u00a0awareness of Philadelphia as a global destination. Visit welcomeamerica.com to learn more.<\/p>\n
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