NORTH WHITEHALL TWP., Pa. – The company that owns A-Treat soda is broadening its distribution portfolio.<\/p>\n
Jaindl Beverage Company,\u00a0a division of Jaindl Companies, has purchased\u00a0Allentown-based Hawk Enterprises.<\/p>\n
The purchase price was not disclosed. According to a news release, the acquisition adds 19 brands to the Jaindl Beverage Company’s distribution network.<\/p>\n
Those brands include a mix of\u00a0water, energy and ready-to-drink coffee offerings, like Sparkling Ice, Essentia, Prime Hydration, Liquid Death, Bucked Up, Lemon Perfect, Super Coffee, and Ryl Tea.<\/p>\n
The purchase also allows Jaindl to expand its core distribution territory beyond the immediate Lehigh Valley into a five-county regional footprint made up of Lehigh, Northampton, Berks, Carbon, and Schuylkill counties.<\/p>\n
“This acquisition marks an important milestone for Jaindl Beverage Company,” said David Jaindl, owner of Jaindl Beverage Company, in the release.<\/p>\n
“Integrating Hawk Enterprises’ operations and strong brand lineup allows us to better serve our retail partners, reach new communities across five counties, and offer consumers an incredible variety of top-tier beverages. We are thrilled to welcome these exceptional brands into the Jaindl family and build upon Hawk’s strong foundation in the region.”<\/p>\n
Prior to the agreement, Jaindl\u2019s beverage lineup focused on three primary brands: A-Treat, Niagara Water, and Arizona Tea.<\/p>\n
While the company is just a distributor of Niagara Water and Arizona Tea, the A-Treat brand was purchased and revived by Jaindl in 2015, after A-Treat announced it was ceasing production at its Allentown plant.\u00a0<\/p>\n
Jaindl Companies, which also includes its turkey farm and land development businesses, is based in North Whitehall Township.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"NORTH WHITEHALL TWP., Pa. – The company that owns A-Treat soda is broadening its distribution portfolio. Jaindl Beverage…\n","protected":false},"author":2,"featured_media":276537,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[119,121,120,115953,94197,94196],"class_list":["post-276536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-allentown","tag-allentown","tag-allentown-headlines","tag-allentown-news","tag-hawk-enterprises","tag-jaindl-beverage-company","tag-jaindl-companies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/276536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=276536"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/276536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/276537"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=276536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=276536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=276536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}