{"id":286580,"date":"2026-09-15T16:28:08","date_gmt":"2026-09-15T16:28:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/286580\/"},"modified":"2026-09-15T16:28:08","modified_gmt":"2026-09-15T16:28:08","slug":"inside-hustle-aims-a-spotlight-on-the-more-mysterious-parts-of-the-music-biz","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/286580\/","title":{"rendered":"Inside Hustle Aims a Spotlight on the More Mysterious Parts of the Music Biz"},"content":{"rendered":"

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNews<\/a>\t\t\t\t\t\t<\/p>\n

The Philly Music Fest\u2019s free series is back with a full day of panels, talks, and networking for the people who make the music business happen behind the scenes.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"<\/p>\n

Gregory Alan Isakov headlines the 2026 Philly Music Fest, playing Ardmore Music Hall on October 13th. \/ photo by Greg Ross<\/p>\n

Wanna get a toe into the music scene? Just ask an artist, they\u2019re usually pretty chill. You\u2019ll generally hear something like start a band, book some shows, invite your friends, try not to suck, etc. Seems sorta doable.<\/p>\n

But what about the offstage side of the music biz? The recording, the booking, the marketing? Who do you even ask?<\/p>\n

The free Inside Hustle<\/a> series of \u201cnetworking and info events,\u201d created by Philly Music Fest<\/a> founders Greg and Jenn Seltzer, was created to lift the veil on all that. (Editor note: Philly Mag and The Philadelphia Citizen are media sponsors of the festival.)<\/p>\n

\u201cIf you love music and want to make a career out of music, you don\u2019t have to be on stage,\u201d says Greg. \u201cThere are pathways for a person that loves music to have a career in music adjacent to the artist on stage.\u201d<\/p>\n

The Seltzers know all about that. They\u2019re both lawyers by trade who had little experience in live music before co-creating their ambitious and increasingly popular festival some 10 years ago. Inside Hustle came along after the pandemic, inserting a non-concert side hustle into PMF\u2019s busy show calendar.<\/p>\n

See Also: Philly Music Fest Returns With an Impressive Lineup (and a Mystery Headliner)<\/a><\/p>\n

This year, however, Inside Hustle gets its own spotlight thanks to full day of programming that includes panels discussions, presentations, \u201cfireside chats\u201d and more, at Drexel\u2019s URBN Center on March 10th, two days before PMF begins.<\/p>\n

The schedule includes appearances by professionals from across the biz: Toni Bourgeois (GM at Franklin Music Hall), Max Datner (director of radio and music discovery at Beggars Group), Sara Parker (WMMR), Mike Vasilikos and Eric Schuman (WXPN) and reps from StarVista Live, Vydia, Mixtape Media, and lots more. The keynote speaker has yet to be announced.<\/p>\n

\u201cInside Hustle was kind of built for the industry ecosystem that surrounds the artists,\u201d says Greg. \u201cWe don\u2019t have any real music industry conferences that come to Philly. They go to L.A., they go to Nashville, they go to Austin, they go to New York, right? So we created this in Philly to be kind of like a conference vibe, but kind of Philly style.\u201d<\/p>\n

He says they learned early on that networking and mingling were especially important to attendees, so they\u2019ve set aside lots of space and time between the programs for face-to-face connection. \u201cI think that is where that that is where Inside Hustle shines,\u201d says Greg.<\/p>\n

Free with RSVP<\/a>, October 10th, 10 a.m.-2 p.m., 3501 Market Street, URBN Center, Drexel University.<\/p>\n","protected":false},"excerpt":{"rendered":"News The Philly Music Fest\u2019s free series is back with a full day of panels, talks, and networking…\n","protected":false},"author":2,"featured_media":286581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[69,71,70],"class_list":["post-286580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/286580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=286580"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/286580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/286581"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=286580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=286580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=286580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}