{"id":291691,"date":"2026-09-22T17:52:09","date_gmt":"2026-09-22T17:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/291691\/"},"modified":"2026-09-22T17:52:09","modified_gmt":"2026-09-22T17:52:09","slug":"manzanita-is-set-to-open-a-second-store-in-queen-village","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/291691\/","title":{"rendered":"Manzanita Is Set to Open a Second Store in Queen Village"},"content":{"rendered":"

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNews<\/a>\t\t\t\t\t\t<\/p>\n

The new boutique will expand on the original University City store\u2019s contemporary vintage and personal styling.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Manzanita\"<\/p>\n

Dorit Avganim is opening a second Manzanita contemporary vintage boutique in Queen Village. \/ Photograph courtesy of Manzanita<\/p>\n

Good news, vintage lovers: Dorit Avganim<\/a>, the bright, bubbly entrepreneur behind University City boutique Manzanita<\/a>, plans to open a second location in Queen Village come November.<\/p>\n

The new shop at 711 South 4th Street \u2014 next to Brickbat Books<\/a> and Juju Salon & Organics<\/a> on Fabric Row \u2014 joins a Queen Village vintage lineup that includes higher-end boutiques Wayward Collection<\/a> and Moore Vintage Archive<\/a>, along with At My House<\/a>, Sweet Peel Vintage<\/a>, and B-Bop Vintage<\/a> , to name a few. It\u2019s an intentional move for Avganim, who\u2019s been watching (and shopping) that scene for the last 15 years, and believes \u201cone remarkable store can inspire a visit, but a street full of them can create a culture \u2014 and show what a destination for exceptional secondhand shopping can be,\u201d according to a press release.<\/p>\n

Since bursting onto the fashion scene in 2023, Manzanita has become a go-to for what Avganim calls contemporary vintage \u2014 \u201cquality goods of the recent and further past that feel absolutely resonant and contemporary,\u201d like a Polo Ralph Lauren teddy-bear-printed denim jacket and a red, short-sleeve boucl\u00e9 sweater that feels plucked out of the 1980s. (Admittedly, I picked both of these up there.) The boutique also functions as community space where Avganim hosts everything from tarot happy hours to birthing classes. (Avganim lets artists and entrepreneurs use the space without rental fees and has held more than 130 events over the past three years.)<\/p>\n

Avganim says by opening the Queen Village store, she can make the original one a more dedicated community space, with additional events. (Don\u2019t worry: It will still offer the clothing and accessories you\u2019ve come to love.) The new shop, meanwhile, will focus predominantly on her signature styling (we gave her a Best of Philly<\/a> for this in 2025) and retail. It\u2019s nearly three times the size of the University City store, with more room for her hand-selected vintage goodness (Avganim has a private archive collection of throwback Gap that I\u2019d personally love to see), objects for home and body, gifts, and collections from independent designers and makers. It\u2019s here that she hopes to bring to life \u2014 in a bigger way \u2014 her \u201cresponsive rather than prescriptive\u201d approach to retail as well as her idea of what luxury shopping should be. An experience of personalization and quality rather than a brand label (and price!) alone.<\/p>\n

\u201cLuxury is attention,\u201d says Avganim in the release. \u201cIt\u2019s holding an entire vision in place without losing sight of the person standing in front of you. Manzanita has always been shaped by the people who shop with us, so as we grow, the question is: How do we make the world bigger \u2014 more imaginative, a little more glorious \u2014 without making the person feel smaller?\u201d<\/p>\n

It\u2019s something Avganim has expressed to me in the past, while chatting about the state of luxury fashion<\/a> in Philly, following the bankruptcy of Saks Fifth Avenue earlier this year. \u201cPeople thought that the luxury of Saks Fifth Avenue was leaving with the fancy bag, but that\u2019s the outcome, not the experience itself,\u201d she says.<\/p>\n

At Manzanita, Avganim wants you to touch, feel, try on, chat with her and the staff, discover something new \u2014 and return again and again.<\/p>\n

The boutique will celebrate its grand opening on Saturday, November 7th, with a party Avganim\u2019s calling Premiere at 711. Can\u2019t wait till then? Visit the University City store, at 4206 Baltimore Avenue.<\/p>\n