{"id":295616,"date":"2026-09-28T15:45:18","date_gmt":"2026-09-28T15:45:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/295616\/"},"modified":"2026-09-28T15:45:18","modified_gmt":"2026-09-28T15:45:18","slug":"eries-lavonna-roth-has-traveled-the-world-teaching-people-to-understand-their-value","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/295616\/","title":{"rendered":"Erie&#8217;s LaVonna Roth has traveled the world teaching people to &#8216;understand their value&#8217;"},"content":{"rendered":"<p>Editor\u2019s note: In our Five Questions segment, you can get to know a member of the community. If you know someone you think we should feature, let us know at newsroom@prairiemountainmedia.com.<\/p>\n<p>Erie resident LaVonna Roth has worn many hats in her life. She\u2019s worked at a tanning salon, at McDonald\u2019s, on an assembly line in a warehouse. She was a grade school teacher for 10 years, worked in business development for a university, and was once an educational consultant.<\/p>\n<p>But when she was \u201ccussed out and screamed at\u201d while working one job, Roth said, she\u2019d \u201chad enough.\u201d In 2008, she decided to start her own business.<\/p>\n<p>Ignite Your S.H.I.N.E. is the leadership and professional development company Roth created. She teaches her <a href=\"https:\/\/www.igniteyourshine.com\/about\" rel=\"nofollow noopener\" target=\"_blank\">S.H.I.N.E. framework<\/a>, helping people discover their strengths, passions, how to achieve their goals and how to navigate challenges.<\/p>\n<p>Her work spans financial services, nonprofits, education and corporate leadership teams.<\/p>\n<p>Roth has delivered speeches on international stages in Singapore, Ecuador, Lebanon and Switzerland. In the U.S., she\u2019s spoken in schools and for organizations including Morgan Stanley, Waddell &amp; Reed, \u201cCommercial Real Estate for Women,\u201d and the United Way.\n<\/p>\n<p>Roth is originally from Ohio, where she lived for almost 30 years. She moved with her husband to Erie from Florida only about\u00a010 months ago, looking for respite from the heat.<\/p>\n<p>\u201cI swear, my husband watched every video on YouTube, of every town, by every Realtor, and we landed on Erie,\u201d she said.<\/p>\n<p>Below, Roth reflects on what inspired her to start Ignite Your S.H.I.N.E. She hopes to help people \u201cunderstand their value.\u201d<\/p>\n<p>What led you to start teaching leadership skills? Was there a specific moment that inspired you?<\/p>\n<p>I realized something watching kids in our education system. They\u2019re in a machine that says \u201cyou need 100%. You need all A\u2019s. That\u2019s what makes you good enough.\u201d And when they don\u2019t hit that? They internalize a story: I\u2019m not smart enough. I\u2019m not good enough. Fast forward 15, 20 years, and those kids are adults sitting in boardrooms carrying that same wound.<\/p>\n<p>I received D\u2019s and F\u2019s in high school. I was almost kicked out of college for grades. For a long time, that reinforced the narrative that I wasn\u2019t smart. But here\u2019s what I know now: we are all smart. The question is how. When someone understands how they\u2019re smart \u2014 what they\u2019re genuinely good at, what lights them up, where they can make a difference \u2014 everything shifts. They step into confidence. They show up differently at work. They contribute instead of hide. I\u2019m on a mission for teams of people to understand their value before they spend decades carrying their past as a wound instead of letting it become a scar that teaches them something.<\/p>\n<p>How have you learned about what helps people thrive in leadership positions?<\/p>\n<p>Eighteen years of speaking, teaching and watching. I started in classrooms and moved to organization spaces. What I kept seeing was the same thing: The people being promoted with certainty were the ones who understood themselves. They knew their strengths, what energized them, what inspired them. They were also the ones who could connect with people. Not perform at them. Connect with them. That\u2019s what the S.H.I.N.E. Framework is built on.<\/p>\n<p>What challenges are you seeing people and leaders struggle with most right now? Where does Ignite Your S.H.I.N.E. fit into those modern-day challenges?<\/p>\n<p>People are paralyzed by self-doubt. They have expertise, ideas and value to bring, but they\u2019re sitting on the sidelines because their inner critic is louder than their inner knowing. Organizations are trying to grow with fewer people \u2014 they need their teams to step up, speak up, lead. But you can\u2019t do that if you\u2019re trapped in \u201cam I good enough?\u201d S.H.I.N.E. directly addresses that. When someone can quiet their inner critic long enough to see their value, and when they can present and connect with confidence, they own their role and create a culture where others want to show up fully too. The capacity an organization needs is already there \u2014 it just wasn\u2019t being used.<\/p>\n<p>What do you hope people take away from your work?<\/p>\n<p>After a keynote or any engagement with us: that they have value, they know what it is and they use it with confidence.<\/p>\n<p>What are you most interested in exploring next?<\/p>\n<p>How the work of S.H.I.N.E. escalates faster when people amplify their presentation skills and strategies. When someone learns to connect and engage with an audience, their confidence skyrockets because they can see the impact they\u2019re making. That combination \u2014 presentation mastery plus knowing your value \u2014 that\u2019s where the transformation happens.<\/p>\n","protected":false},"excerpt":{"rendered":"Editor\u2019s note: In our Five Questions segment, you can get to know a member of the community. 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