{"id":296046,"date":"2026-09-29T07:52:18","date_gmt":"2026-09-29T07:52:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/296046\/"},"modified":"2026-09-29T07:52:18","modified_gmt":"2026-09-29T07:52:18","slug":"engineering-school-revamps-digital-media-design-degree-adds-ai-requirements","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/296046\/","title":{"rendered":"Engineering School revamps digital media design degree, adds AI requirements"},"content":{"rendered":"<p>This fall, the Digital Media Design major at Penn\u2019s School of Engineering and Applied Science will evolve into the newly announced Visual and Interactive Computing degree.\u00a0<\/p>\n<p>VIC will <a href=\"https:\/\/www.engineering.upenn.edu\/stories\/penn-engineering-evolves-digital-media-design-into-visual-and-interactive-computing\/\" target=\"_blank\" rel=\"nofollow noopener\">retain<\/a> a majority of the current program&#8217;s curriculum while expanding student skills in artificial intelligence and immersive media. The last cohort of undergraduates entering the existing DMD degree will join during the fall 2026 admissions cycle, while future students will apply directly to the VIC program.<\/p>\n<p>DMD program director Adam Mally wrote in a statement that the new program is a response to how virtual and interactive computing have become \u201comnipresent in the technology we interact with on a daily basis.\u201d<\/p>\n<p>\u201cThis technology has and will continue to become more central to our daily lives and thus the need for people proficient in computer science and design will likewise continue to grow,\u201d Mally added, pointing to examples ranging from medical imaging tools to graphics in the games people play on their phones.<\/p>\n<p>The DMD curriculum currently combines coursework from the Stuart Weitzman School of Design and the Computer and Information Science department. VIC continues that collaboration and maintains the core curriculum, but adds \u201cgreater flexibility for students to pursue coursework in AI and other emerging areas of visual computing that align with their interests.\u201d<\/p>\n<p class=\"font-serif\">Get the DP delivered straight to your inbox.<\/p>\n<p>  <a href=\"https:\/\/thedp.us2.list-manage.com\/subscribe?u=a96885e3aa3f8131c872ee329&amp;id=370b4800ba\" class=\"newsletter-btn font-sans no-underline\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> Sign Up<\/a><\/p>\n<p>One notable course difference is the <a href=\"https:\/\/www.cis.upenn.edu\/visual-and-interactive-computing\/\" target=\"_blank\" rel=\"nofollow noopener\">addition<\/a> of required courses and electives \u2014 including CIS 4120: Introduction to Human Computer Interaction.\u00a0<\/p>\n<p>According to computer science lecturer Talie Massachi, the course equips students with the skills to design effective interfaces for users with a focus on the full development process from building and experimenting to user tests. She added that its inclusion in the VIC curriculum serves as an example of how Penn is teaching students to effectively harness modern technologies.<\/p>\n<p>\u201cThere are certain generative AI systems that are now integral to how people design in the real world so we need to understand how we can use them in class but it doesn\u2019t replace the other work we are doing,\u201d Massachi added. \u201cIt\u2019s just another tool you can use as part of your toolbox.\u201d<\/p>\n<p>There will be no significant change to the Fine Arts &amp; Design Electives included in the VIC curriculum.\u00a0<\/p>\n<p>According to Fine Arts lecturer Guava Rhee, the increased openness towards AI usage is a positive shift.\u00a0<\/p>\n<p>\u201cIt\u2019s a good approach to not pretend that AI doesn\u2019t exist but to acknowledge that it\u2019s already part of what students are used to and want to utilize,\u201d she said.<\/p>\n<p>While VIC will soon entirely <a href=\"https:\/\/catalog.upenn.edu\/undergraduate\/programs\/digital-media-design-bse\/\" target=\"_blank\" rel=\"nofollow noopener\">replace<\/a> DMD, students currently enrolled in the latter can choose to remain in it until graduation or transfer to the former before the start of their junior year.<\/p>\n<p>Engineering sophomore Alexander Liu \u2014 who is currently pursuing a DMD degree \u2014 said that the new program \u201cseems almost identical to DMD, but with extra AI coursework put in.\u201d\u00a0<\/p>\n<p>To him, there is a \u201ctradeoff\u201d when switching to VIC \u2014 as DMD has a \u201cgood network\u201d and VIC is \u201cvery new.\u201d He added that both programs are \u201crelatively unknown\u201d so there is \u201cnot a huge risk of switching.\u201d<\/p>\n<p>\u201cI talked with my fellow DMD students and we all think it\u2019s a pretty good major,\u201d Liu said. \u201cIt feels like Penn is pivoting to anticipate the effects of AI on the computer graphics industry.\u201d<\/p>\n<p>VIC is among Penn\u2019s continued efforts to integrate AI programming across the University. Last week, the Engineering School launched a <a href=\"https:\/\/www.thedp.com\/article\/2026\/09\/penn-engineering-2026-masters-ai-program\" target=\"_blank\" rel=\"nofollow noopener\">joint master\u2019s degree<\/a> in AI and data science, beginning fall 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"This fall, the Digital Media Design major at Penn\u2019s School of Engineering and Applied Science will evolve into&hellip;\n","protected":false},"author":2,"featured_media":296047,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[69,71,70],"class_list":["post-296046","post","type-post","status-publish","format-standard","has-post-thumbnail","category-philadelphia","tag-philadelphia","tag-philadelphia-headlines","tag-philadelphia-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/296046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=296046"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/296046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/296047"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=296046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=296046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=296046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}