{"id":296206,"date":"2026-09-29T14:54:11","date_gmt":"2026-09-29T14:54:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/296206\/"},"modified":"2026-09-29T14:54:11","modified_gmt":"2026-09-29T14:54:11","slug":"taking-the-odds-sports-betting-at-lehigh","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/296206\/","title":{"rendered":"Taking the odds: Sports betting at Lehigh"},"content":{"rendered":"<p>With football season starting and baseball nearing the World Series, it\u2019s hard to walk around campus without hearing about someone\u2019s latest parlay or fantasy lineup.<\/p>\n<p>But it\u2019s not just the fall and approaching tournaments that bring an influx of gambling activity.<\/p>\n<p>Since the Professional and Amateur Sports Protection Act was <a href=\"https:\/\/www.espn.com\/sports-betting\/story\/_\/id\/23501236\/supreme-court-strikes-federal-law-prohibiting-sports-gambling\" rel=\"nofollow noopener\" target=\"_blank\">struck down in 2018<\/a> \u2014 ending the federal ban on sports betting \u2014 the popularity of online gambling and betting has increased, especially among younger, college-aged bettors.\u00a0<\/p>\n<p>According to Brooke Rollins, an associate English professor at Lehigh who\u2019s currently writing a manuscript for a book on the rhetoric of gambling, the activity\u2019s popularity at Lehigh and colleges across the country is more than just a fad for <a href=\"https:\/\/www.cbsnews.com\/news\/online-sports-betting-teenagers-ncaa-survey\/\" rel=\"nofollow noopener\" target=\"_blank\">millions of students<\/a>.<\/p>\n<p>She said last year, Americans wagered around $170 billion on sporting events, and most of it happened on phones.\u00a0<\/p>\n<p>\u201cIt\u2019s just become such an innate part of our lives,\u201d Rollins said.\u00a0<\/p>\n<p>When discussing why online betting has become the major source of gambling revenue, Rollins pointed to the relationships people have with cellphones.<\/p>\n<p>Phones allow bettors to gamble without ever leaving the couch, with almost everything at their fingertips.<\/p>\n<p>\u201cYou can go on your phone and not just bet on sports, but play blackjack and slots,\u201d Rollins said. Everything you could play in the Bethlehem Casino, you can play on your phone.\u201d\u00a0<\/p>\n<p>Rollins said young men are especially at risk for the formation of a gambling habit, as they\u2019ve become the target audience for online gambling and gaming companies.\u00a0<\/p>\n<p>In a report from <a href=\"https:\/\/www.cnn.com\/2026\/05\/28\/economy\/prediction-markets-kalshi-young-adults\" rel=\"nofollow noopener\" target=\"_blank\">CNN<\/a>, college-age adults gambling on prediction markets are now concerning addiction experts. Prediction markets are an increasingly popular new form of gambling which allows bettors to gamble on the outcome of future events.<\/p>\n<p>The targeting of young people worries Frank Gunter, a professor emeritus of economics at Lehigh.<\/p>\n<p>\u201cOne of the things I find very disturbing is that since we moved from casino gambling to online gambling, it\u2019s targeting younger and younger people,\u201d Gunter said. \u201cCommon Sense Media did a study showing that <a href=\"https:\/\/www.commonsensemedia.org\/sites\/default\/files\/research\/report\/2026-betting-on-boys-report_final-for-web.pdf\" rel=\"nofollow noopener\" target=\"_blank\">49%<\/a> of 17-year-old boys have gambled online before.\u201d<\/p>\n<p>Gunter said for young people the adverse financial effects of losing can often be worse, adding financial stress to the existing pressures of college life.\u00a0<\/p>\n<p>What\u2019s mainly encouraging students betting at Lehigh isn\u2019t the proximity to Wind Creek Casino, but the seamless nature of online gambling.\u00a0<\/p>\n<p>Rollins said the ease and familiarity of online gambling, coupled with the fast normalization, has caused a frictionless environment for gambling culture to grow on and off campus.\u00a0<\/p>\n<p>\u201cIt wasn\u2019t a slow cultural drift; it happened really fast, and I think when gambling becomes so frictionless, it stops being this kind of discreet activity,\u201d Rollins said. \u201cWe don\u2019t even have any distance from it.\u201d<\/p>\n<p>\u201cI think it\u2019s not that people are more gambling oriented,\u201d Gunter said. \u201cIt\u2019s that the way we gamble now is incredibly pernicious.\u201d<\/p>\n<p>A sophomore at Lehigh, who asked to remain anonymous due to the personal nature of his gambling habits, said he\u2019s been gambling online for the past two years.\u00a0<\/p>\n<p>He said he was checking betting apps three times a day at the height of his usage.\u00a0<\/p>\n<p>At 18 years old, he was introduced to the world of online gambling by a friend who told him to try betting on Kalshi because of their <a href=\"https:\/\/www.mlive.com\/sports-betting\/2026\/09\/kalshi-promo-code-mlive-trade-25-get-a-25-bonus-for-vikings-vs-bears-nfl-sunday.html\" rel=\"nofollow noopener\" target=\"_blank\">\u201ctrade $25, get $25\u201d<\/a> incentive.\u00a0<\/p>\n<p>From there, he began betting in bitcoin prediction markets and on the outcomes of soccer matches.<\/p>\n<p>\u201cIt\u2019s mostly just losing, and then eventually you\u2019ll get a little bit of a win,\u201d he said.\u00a0\u00a0<\/p>\n<p>He also said he\u2019s trying to cut back on online betting and prediction market apps, such as\u00a0 Kalshi and Polymarket, but he wants to wait until after the Champions League finishes before he does.\u00a0<\/p>\n<p>\u201cI feel like I lie telling myself that because it\u2019s online, it\u2019s different,\u201d he said.\u00a0<\/p>\n<p>He said he separates in-person and online betting in his mind. He tells himself gambling in-person would be \u201ccrossing a line,\u201d but said it\u2019s easier to rationalize online betting, even though he\u2019s still losing money.\u00a0<\/p>\n<p>Rollins said gambling culture has permeated beyond the individual, to being normalized in popular culture and amongst friends.\u00a0<\/p>\n<p>A senior at Lehigh, who also asked to remain anonymous, has been gambling online since he was 18 years old. He said gambling and betting have been recurring themes in his friendships.\u00a0\u00a0<\/p>\n<p>\u201cWith the NFL (season) starting, it\u2019s definitely big talk with (friends),\u201d he said. \u201cThe other day, we were watching a football game, and we were just talking about sports picks for a while.\u201d<\/p>\n<p>The sophomore at Lehigh said that when he\u2019s watching a sporting event with friends, betting is just as natural a topic of conversation as the game itself.\u00a0<\/p>\n<p>\u201cIf we\u2019re gonna watch a soccer match, you know we might as well (talk about sports betting),\u201d he said.\u00a0<\/p>\n<p>For the Lehigh senior, it\u2019s more than just online gambling that he shares with his friends. He says he goes to Wind Creek once every two weeks at most, but never alone.\u00a0<\/p>\n<p>\u201cI love that whenever I go to Wind Creek, I\u2019m going with my friends,\u201d he said. \u201cWe\u2019re all together enjoying ourselves. But I also do like doing it on my phone as well, because it\u2019s right there. It\u2019s more instantaneous\u201d<\/p>\n<p>He also described the casino experience as far riskier in comparison to online betting, due to the higher table stakes, with minimums around $10.\u00a0<\/p>\n<p>The Lehigh senior has budgeted his online gambling, capping his spending to around $20 a week. But even smaller bets begin to add up.\u00a0<\/p>\n<p>The Lehigh sophomore said it\u2019s the thrill of winning that keeps him going in the face of losses.\u00a0<\/p>\n<p>\u201cThe second you get a win, you\u2019re gonna start wanting to win more and more and more,\u201d he said. \u201cLet\u2019s say I lost $20, but I made $30. Instead of stopping there, I\u2019m just gonna go \u2018Oh, I made $30 already. So, why not just put in all the $30 again?\u2019 Just keep on gambling, keep putting in more money.\u201d<\/p>\n<p>He said he ends up making back most of the money he loses.\u00a0<\/p>\n<p>Rollins said the gambling habits of Lehigh students aren\u2019t isolated incidents of attraction to an addictive hobby. They\u2019re products of a wider culture that has normalized and popularized gambling.<\/p>\n<p>\u201cIt has become infused in culture,\u201d Rollins said. \u201cIt\u2019s fine to talk about it now, it\u2019s not a thing you need to hide.\u201d\u00a0<\/p>\n<p>From loot boxes in video games to the blind box craze, Rollins said she sees everyday trends and activities as instances of micro-betting, training people to move through the world thinking about life like a wager.<\/p>\n<p>\u201cIt\u2019s like the entire world has become something we can gamble on,\u201d Rollins said. <\/p>\n","protected":false},"excerpt":{"rendered":"With football season starting and baseball nearing the World Series, it\u2019s hard to walk around campus without hearing&hellip;\n","protected":false},"author":2,"featured_media":296207,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[854,153,155,154,1197,1198],"class_list":["post-296206","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bethlehem","tag-6-minute-read","tag-bethlehem","tag-bethlehem-headlines","tag-bethlehem-news","tag-feature","tag-student-and-campus-life"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/296206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=296206"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/296206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/296207"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=296206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=296206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=296206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}