{"id":296472,"date":"2026-09-29T22:38:11","date_gmt":"2026-09-29T22:38:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-pa\/296472\/"},"modified":"2026-09-29T22:38:11","modified_gmt":"2026-09-29T22:38:11","slug":"city-of-reading-announces-winter-wonderland-theme-for-annual-holiday-parade-reading-area","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-pa\/296472\/","title":{"rendered":"City of Reading announces \u2018Winter Wonderland\u2019 theme for Annual Holiday Parade | Reading Area"},"content":{"rendered":"<p>READING, Pa. &#8211; The City of Reading announced this year\u2019s theme for the Annual Holiday Parade.<\/p>\n<p>City officials say the parade is happening on Saturday, November 21, beginning at 10:00 a.m., and this year&#8217;s theme is \u201cWinter Wonderland.\u201d The theme will tie into the City\u2019s kickoff of the Winter Wonderland free ice skating at the Santander Arena, which Mayor Moran will soon announce with more details, according to a news release from the City.<\/p>\n<p>The parade in Downtown Reading will feature festive floats, music, performances, and plenty of holiday cheer. Officials say Downtown Reading businesses and organizations can get involved and help make this year&#8217;s celebration a memorable experience for the community by:<\/p>\n<p>1. Participate in the Holiday Parade:<\/p>\n<p>Businesses, organizations, community groups, and performers are invited to participate in the parade. Whether you want to showcase your business with a festive float or join the procession, the City says it would love to have you.<\/p>\n<p>Register here: <a target=\"_blank\" href=\"https:\/\/www.jotform.com\/inbox\/262708881308161\" rel=\"nofollow noopener\">2026 City of Reading Holiday Parade &#8211; Participant Registration<\/a><\/p>\n<p>2. Get Your Business Ready for the Holiday Festivities:<\/p>\n<p>Even if you&#8217;re not participating in the parade itself, the City encourages Downtown businesses to consider ways to join the celebration. Consider offering holiday specials, promotions, seasonal activities, festive window displays, or other experiences that encourage visitors to stop in and support local businesses. You will help create a festive holiday atmosphere throughout Downtown Reading, welcoming visitors and encouraging everyone to shop, dine, and explore our local businesses during the holiday season. Tag the City of Reading in your promotions or let officials know you have a display so they can help showcase your business.<\/p>\n","protected":false},"excerpt":{"rendered":"READING, Pa. &#8211; The City of Reading announced this year\u2019s theme for the Annual Holiday Parade. City officials&hellip;\n","protected":false},"author":2,"featured_media":296473,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[524,749,122572,22009,1897,6007,12508,736,128,130,129,22963],"class_list":["post-296472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-reading","tag-community","tag-downtown","tag-festive-floats","tag-holiday-parade","tag-holiday-season","tag-ice-skating","tag-local-businesses","tag-reading","tag-reading-city","tag-reading-city-headlines","tag-reading-city-news","tag-winter-wonderland"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/296472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/comments?post=296472"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/posts\/296472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media\/296473"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/media?parent=296472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/categories?post=296472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-pa\/wp-json\/wp\/v2\/tags?post=296472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}